American bev-alc suppliers are still in the crosshairs of a trade war. On Sunday, President Donald Trump reignited trade tensions with the European Union, threatening to bring back policies that hit American spirits exports hard in his first term.
Following the U.S. Supreme Court’s ruling Friday to strike down President Donald Trump’s implementation of tariffs on imported goods, the president said he would invoke an additional 10% global tariff and bumped that figure up to 15% on Saturday.
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Bev-alc retailers are adjusting their buying habits as the Trump administration’s signature economic policy continues to add volatility to the spirits and wine industries.
If the beer industry had a dollar for every time someone said “we’re controlling what we can control,” the category would possibly be in the black this year.
The U.S. Department of Commerce has added can ends and lids to the list of aluminum derivatives under Section 232 tariffs, effective Monday, August 18.
The Trump administration has imposed a “universal” tariff on every country for goods imported into the U.S., with a 10% baseline for those that the U.S. holds a trade surplus – meaning the U.S. exports more than it imports – and 15% for those the U.S. runs a deficit. The latter amounts to around 40 countries, with 26 countries facing tariffs higher than 15% rate.
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The results of Molson Coors’ Q1 in fiscal year 2025 (FY25) were in stark contrast to the first quarter of 2024. Q1 net sales declined 11.3% year-over-year (-10.4% on a constant currency basis), the company reported Thursday morning. A year ago, Molson Coors reported 10.7% YoY (+10.1% in constant currency) net sales growth in Q1.
The U.S. market was somewhat prepared for President Donald Trump to enact tariffs during his presidency, as promised during his campaign. But it wasn’t prepared for how “aggressive” those tariffs would be, including the speed and extent of their implementation, Rabobank global strategist, beverages, Stephen Rannekleiv said Thursday during a webinar hosted by the Brewers Association (BA).
As some suppliers and wholesalers warm to intoxicating hemp beverages, bev-alc trade group leaders are looking for regulatory parity between their members’ products and the burgeoning segment.
President Donald Trump’s reveal of sweeping tariffs on Wednesday included a 25% tariff on all imported beer and empty aluminum cans. Those tariffs are expected to go into effect at 12:01 a.m. EDT Friday, April 4.
As tariff talks continue to expand, suppliers say they are losing purchase orders, facing the possibility of consumers trading down, and quickly assessing how to position their portfolios.
President Donald Trump is now threatening to double tariffs on aluminum and steel imports from Canada, increasing them from 25% to 50%, according to his social media posts. The move is in retaliation for a 25% surcharge placed by Ontario on electricity to the U.S.