Taprooms and direct-to-consumer sales were hot topics during this year’s Craft Brewers Convention in Nashville, Tennessee. Two seminars — “Building Your Brand Through the Tasting Room” and “Defense and Promotion of Tasting Rooms” — focused on the phenomenon that has agitated some retailers and wholesalers, but the topic bled into other conversations throughout the week.
We have now finalized plans to open a new community taphouse named Hoppy’s Railyard Kitchen & Hopgarden in Old Sacramento this summer, as announced by our company Founder Troy Paski. Complete with an outside patio area or “hopgarden”, the taphouse will open in the 9,000-square foot space formerly occupied by Ten22 and DISTRICT located at 1022 2nd Street.
Call it the return of the Boston (beer) Garden. Trillium Brewing Company today announced that it will reopen its seasonal beer garden next month in downtown Boston.
Over the last two years, brewery-owned taprooms and satellite retail outposts have emerged as both lucrative profit centers for emerging craft beer makers and an opportunities to deliver unique experiences to thirsty consumers. But as the number of taprooms has grown, so too have concerns about their impact on the three-tier system.
After pulling distribution from two states last year, Santa Fe Brewing Company is re-focusing its efforts on growing sales in its home state of New Mexico and seven other core markets. Santa Fe director of sales and marketing Jarrett Babincsak told Brewbound that the company decided to dig deeper in its eight-state footprint due to the increasingly more difficult challenge of selling beer away from a home territory.
Twenty-five years after Greg Kelly started Red Brick Brewing Company — then known as Atlanta Brewing Company — the company is looking re-establish its position in metro Atlanta by revamping its portfolio to include new core products and more taproom exclusive beers.
Little River’s first independent artisanal brewer announces official grand opening of taproom.
Sun King Brewery, one of the leaders of the independent craft beer movement in Indiana, is excited to announce the opening of Oca in its refurbished Indianapolis Tap Room.