Super Bowl

The 2024 Super Bowl ad rankings are beginning to filter in, and the results are all over the place for the big game commercials from Anheuser-Busch InBev (A-B) and Molson Coors.

Breakthru Beverage Nevada beer division VP Deacon Nauslar joins this week’s Brewbound Podcast to share how the distributor is preparing for Super Bowl LVIII in Las Vegas. Nauslar dishes on when preparations began, how much of a bump the distributor is expecting, how the event will compare to the Formula 1 race earlier this year, and how the biggest football game of the year measures up to a normal week servicing Sin City.

Coors Light is going solo to Super Bowl LVIII in Las Vegas. Molson Coors CMO Sofia Colucci revealed last week during the company’s annual distributor convention in Orlando that the company would again purchase commercial time during the Super Bowl, and this year’s ad time would be devoted to Coors Light.

Coors Light and Miller Lite battled it out (literally) in Molson Coors’ Super Bowl ad spot Sunday, but in a surprise twist, the 30-second spot ended up being an ad for Molson Coors’ craft beer brand Blue Moon Belgian White.

San Diego-based hard kombucha and canned cocktail maker JuneShine will debut its first Super Bowl commercial Sunday in its home market of San Diego, encouraging watchers of the Big Game to “please earth responsibly.”

Beer will be the alcoholic beverage of choice for consumers planning to imbibe while watching Super Bowl LVII, according to market research firm Numerator, which shared the results of a consumer survey conducted from January 25-31.

Anheuser-Busch InBev (A-B) will still be promoting its big beer brands during Super Bowl LVII, despite foregoing its exclusivity rights for the Big Game this year.

Boston Beer Company’s 2023 Samuel Adams Super Bowl ad will imagine a kinder and “brighter” Boston, starring “Your Cousin From Boston,” Boston Celtics legend Kevin Garnett and comedian Lenny Clarke.

Things just got a little easier for New Jersey craft breweries planning to play the remaining games of the NFL season in their taprooms.

Anheuser-Busch InBev (A-B) may have ceded advertising exclusivity rights to Super Bowl LVII, but the world’s largest beer manufacturer will continue to have an outsized presence during breaks in the game.

Super Bowl LVII is about a month away, and Molson Coors is in the competitive spirit. Molson Coors CMO Michelle St. Jacques and U.S. sales and distributor operations president Brian Feiro sent a memo to distributors early this morning, announcing its Big Game play.

Beer lost 3% share of Drizly sales to wine during Super Bowl LVI (February 13) compared to the “Big Game” last year, according to the e-commerce alcohol delivery platform.

Anheuser-Busch InBev (A-B) released Cutwater Spirits’ “Here’s to the Lazy Ones” commercial Friday – the first national Super Bowl spot for the ready-to-drink (RTD) canned cocktail-maker.

Boston Beer’s Samuel Adams hopes to capitalize on the continued success of the Wicked brand family in 2022, starting with its new Wicked Party Pack variety pack, featured in the company’s regional Super Bowl ad this year.