Tequila continues to gain share from other spirits in U.S. bars and restaurants, according to NIQ’s on-premise marketing research arm CGA. Tequila sales by value rose by 0.7% in the 12 months through the end of February, despite a 1.7% drop in volumes.
A chemist, turned attorney, turned unlikely spirits brand owner, Skrewball co-founder Brittany Yeng has walked an unconventional path towards her current role spearheading one of the fastest market rollouts in spirits history.
After a category-wide downturn this year, one global spirits company is championing its portfolio of ready-to-drink cocktails as the silver lining of 2023.
Pernod Ricard announced new leadership today for its North America business. Conor McQuaid, will take the helm as CEO of Pernod Ricard North America at the start of the new year.
Rising prices and a slight dip in guest traffic have contributed to falling spirits sales in the on-premise channel over the last year, according to a new report from market research firm NIQ’s on-premise data arm CGA.
Brown-Forman net sales increased 3% to $1 billion in Q1 FY 2024, but took a hit in the U.S. due to slower whiskey sales, supply chain challenges, and rebuilding inventory.