RTD

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Bump Williams Consulting: FMB, Spirits-Based RTD Volume Gains Slowing; Imports Remain ‘Beacon of Consistent Volume’ Growth

Bump Williams Consulting: FMB, Spirits-Based RTD Volume Gains Slowing; Imports Remain ‘Beacon of Consistent Volume’ Growth

The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.

Additional Content

Beam Suntory Rebrands to Suntory Global Spirits

Beam Suntory Rebrands to Suntory Global Spirits

Beam Suntory is rebranding to Suntory Global Spirits, a move that both reflects back on the decade since the Japanese spirit giant acquired the maker of Jim Beam, as well as the company’s continued evolution into a global premium spirits and ready-to-drink competitor.

Snoop Dogg and Dr. Dre Launch Gin & Juice RTD

Snoop Dogg and Dr. Dre Launch Gin & Juice RTD

West Coast rap legends and business moguls Dr. Dre and Snoop Dogg announced they are back at it, but the drop isn’t a new track. Announced today, a ready-to-drink collaboration inspired by the duo’s iconic “Gin & Juice” song is now available across the U.S.

Two Robbers Enters Spirits RTD Game, Launches and Prioritizes Vodka Soda

Two Robbers Enters Spirits RTD Game, Launches and Prioritizes Vodka Soda

If you frequented the Two Robbers’ website or Instagram in the past month, you’d notice a significant change. The website’s homepage now says “Two Robbers Spirits Company” with a “Website Coming Soon!” banner. And the Philadelphia-based hard seltzer company’s Instagram has been completely cleansed, with previous posts deleted and a handful of new photos in their place.

The Drivers Shaping RTDs, Spirits and Non-Alc in 2024

The Drivers Shaping RTDs, Spirits and Non-Alc in 2024

We checked in with a data analyst, consultant and major retailer buyer on the drivers they are watching in 2024, including what investors will be looking for, where there might be white space in hot categories, and how retailers are making buying decisions.