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Boston Beer to Launch Vodka-Based Hard Tea, Sun Cruiser

Boston Beer to Launch Vodka-Based Hard Tea, Sun Cruiser

Boston Beer Company has the No. 1 share of the hard tea segment with Twisted Tea, the more than 20-year-old flavored malt beverage brand that continues to record exponential growth in scans.

FMB & RTD Cocktail Sales Up, As BevAlc Steady Over Labor Day Weekend

FMB & RTD Cocktail Sales Up, As BevAlc Steady Over Labor Day Weekend

Volume improved slightly on a sequential basis across wine, spirits and flavored malt beverage categories, while decelerating across hard seltzer in the two-week period ending September 9, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.

Canelo RTD Steps Into the Ring, Backed By Spirit of Gallo

Canelo RTD Steps Into the Ring, Backed By Spirit of Gallo

The company behind leading ready-to-drink cocktail High Noon is bringing out a new contender: VMC, a tequila-based canned cocktail born from a partnership between world champion boxer Saúl “Canelo” Álvarez, Spirit of Gallo, and Casa Lumbre is set to release next month, the company announced today.

Boston Beer Focused on Maintaining Twisted Tea Growth, Stabilizing Truly

Boston Beer Focused on Maintaining Twisted Tea Growth, Stabilizing Truly

Boston Beer’s shipments declined again in Q2 – down -4.5%, to 2.3 million barrels. However, the company is still confident in its projections and its “strategic priorities remained unchanged,” founder Jim Koch said Thursday during the company’s call with investors.

Brewbound Podcast: DISCUS CEO on Spirits’ Cold Box Expansion Opportunities

Brewbound Podcast: DISCUS CEO on Spirits’ Cold Box Expansion Opportunities

Distilled Spirits Council of the U.S. president and CEO Chris Swonger joins to break down the opportunities canned cocktails are creating for beverage-alcohol companies. Swonger also pushes back against the beer industry’s stance against expanded market access and lower excise taxes for these products.

How BuzzBallz Has Kept The Party Rolling

How BuzzBallz Has Kept The Party Rolling

In a new ad campaign, Workaholics actor Blake Anderson takes on a question likely popping up on college campuses around the county: why does ready-to-drink cocktail BuzzBallz come in a round, tennis ball-sized bottle?

‘You Have To Do Volume’: A Look At E. & J. Gallo’s Vision For Fishers Island Lemonade

‘You Have To Do Volume’: A Look At E. & J. Gallo’s Vision For Fishers Island Lemonade

There were several factors that made ready-to-drink (RTD) canned cocktail Fishers Island Lemonade an attractive acquisition target for E. & J. Gallo: premium positioning, high reorder rates, excellent taste and founder Bronya Shillo’s pioneering vision for canned cocktails. The New York-based brand agreed to be acquired by Spirit of Gallo, E. & J. Gallo’s spirits division, earlier this month.