On-Premise and At-The-Brewery Trends

Read the latest beer industry news relating to brewery operations, taproom updates, openings, and closings. Stay up-to-date on new beer ventures and taproom openings and learn about the challenges leading to shutdowns.

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Featured On-Premise and At-The-Brewery Trends Content

Finding Opportunity in a Shifting On-Premise Market – NIQ July 2026

Finding Opportunity in a Shifting On-Premise Market – NIQ July 2026

The latest NIQ On Premise analysis reveals a beer category that continues to face volume pressure, but one where performance varies significantly by segment, format, and occasion. The findings also highlight meaningful shifts in on-premise consumption that extend beyond topline category performance.

NBWA/Fintech Q1 Update: Are High Gas Prices Good For Beer?

NBWA/Fintech Q1 Update: Are High Gas Prices Good For Beer?

Rising gas prices may be bad for consumers’ wallets, but increased costs and their impact on shopping habits may actually be good for the beer industry, according to National Beer Wholesalers Association (NBWA) chief economist and VP of analytics Lester Jones.

On-Premise Update: Key Shifts to Watch – NielsenIQ Quarterly Report

On-Premise Update: Key Shifts to Watch – NielsenIQ Quarterly Report

The latest NIQ on premise update highlights a beer category under pressure, with both value and volume declining over the past year. In contrast, spirits and RTDs continue to capture share, supported by price-led growth and shifting consumer preferences.

Additional Content

Oklahoma’s COOP Ale Works Wins RFP to Transform Guard Armory into Headquarters

Oklahoma’s COOP Ale Works Wins RFP to Transform Guard Armory into Headquarters

Oklahoma City-based COOP Ale Works today announced a $20 million project to revitalize the 23rd Street National Guard Armory and transform the vacated 87,000 sq. ft. space into a manufacturing brewery, restaurant, event space and boutique hotel. Following a 9-month request-for-proposal process, the state’s Office of Management and Enterprise Services awarded COOP the 80-year-old art deco building, which was once headquarters for the 45th Division Infantry but was shuttered in 2010.

Grimm Artisanal Ales to Open Brooklyn Brewery Saturday

Grimm Artisanal Ales to Open Brooklyn Brewery Saturday

After more than two years of construction, noted gypsy brewer Grimm Artisanal Ales will open its first brick-and-mortar brewery in the Williamsburg neighborhood of Brooklyn on Saturday, June 30.

Deschutes Completes Land Purchase in Virginia

Deschutes Completes Land Purchase in Virginia

More than two months after reworking plans for a second brewing facility in Virginia, Oregon’s Deschutes Brewery today announced it has finally closed on a long-anticipated $3.2 million deal to acquire 49 acres of land in Roanoke.

Asheville’s Hi-Wire Brewing to Open Taproom in Durham, North Carolina

Durham, NC has always been a dream destination for Hi-Wire Brewing owners Chris Frosaker and Adam Charnack. Alive with an eccentric culture, a booming music and arts scene, endless boutique restaurants, and an active political community, Durham, NC has always seemed like a natural fit for the Asheville, NC-based brewery.

Beer and Cars Don’t Always Mix; Lyft is Trying to Change That

Beer and Cars Don’t Always Mix; Lyft is Trying to Change That

Ride-sharing service Lyft announced today a partnership with the Georgia Craft Brewers Guild. It’s just the latest in an ongoing effort by the San Francisco-headquartered, on-demand transportation company to focus on getting patrons to and from brewery taprooms by forming partnerships with state guilds across the country.

Bay Area Craft Beer Entrepreneur Shutters Brewery, Suspends International Expansion Plans

Bay Area Craft Beer Entrepreneur Shutters Brewery, Suspends International Expansion Plans

A California-based craft beer company that had aspirations of expanding into China with a new line of products has gone belly-up after a series of events forced the company to back away from both ventures. Schubros Brewery, based in the eastern region of the Bay Area, has permanently closed, according to company founder Ian Schuster.

Green Flash Brewing Opens Nebraska Brewpub

Green Flash Brewing Opens Nebraska Brewpub

It’s been a turbulent year for Green Flash Brewing, but the San Diego-based craft brewery is hoping the opening of a new satellite brewpub will help turn things around. After closing two production facilities, laying off 76 employees, pulling distribution from 42 states and being sold by its bank to a new investor group, Green Flash has finally commenced operations at the Green Flash Brewhouse & Eatery in Lincoln, Nebraska.

At 5-Years-Old, Rhinegeist Aims to Eclipse 100,000 Barrels

At 5-Years-Old, Rhinegeist Aims to Eclipse 100,000 Barrels

As Rhinegeist Brewing prepares to celebrate its fifth anniversary this weekend, the Cincinnati-based beer company is closing in on another milestone: surpassing the 100,000-barrel mark. Rhinegeist co-founder Bryant Goulding told Brewbound that the brewery is on pace to reach 100,000 barrels by the end of 2018, adding that year-to-date sales are up 30 percent even though the company hasn’t released any new innovation beers or expanded its distribution footprint.

Last Call: Stone Brewing Makes Headlines; Boston Beer Fined in New York

Last Call: Stone Brewing Makes Headlines; Boston Beer Fined in New York

In this week’s Last Call: Stone Brewing files an injunction against MillerCoors and terminates its sponsorship deal with NOFX; the New York state Liquor Authority fines Boston Beer for unregistered products; Good City Brewing announces plans for second brewery near Milwaukee Bucks’ new arena; and more news.

Yazoo Founder Linus Hall Discusses Plans For New Destination Brewery

Yazoo Founder Linus Hall Discusses Plans For New Destination Brewery

Yazoo Brewing Company plans to break ground in mid-June on its new, six acre, 30,000 sq. ft. destination brewery in the Madison neighborhood of northeast Nashville. In a conversation with Brewbound last month, Yazoo founder Linus Hall said he is targeting a spring 2019 opening for the new facility. He added that a development group is under contract to purchase the land where Yazoo’s current facility, in Nashville’s The Gulch neighborhood, is located.