The latest NIQ On Premise analysis reveals a beer category that continues to face volume pressure, but one where performance varies significantly by segment, format, and occasion. The findings also highlight meaningful shifts in on-premise consumption that extend beyond topline category performance.
The latest NIQ on premise update highlights a beer category under pressure, with both value and volume declining over the past year. In contrast, spirits and RTDs continue to capture share, supported by price-led growth and shifting consumer preferences.
In the December 2025 Brewbound Quarterly On-Premise Report, NIQ data reveals a market where growth is increasingly concentrated in specific outlets, formats, and styles, while once-reliable channels quietly lose ground.
For the first time since late May, the open rate of on-premise locations pouring beer grew, increasing +2%, to 93% during the weekend of December 16-19, compared to the period before (November 4-7), draft beer data firm BeerBoard reported.
The more things change, the more they stay the same. That was the theme of the third quarter industry review by Fintech and the National Beer Wholesalers Association (NBWA).
As business at on-premise establishments continues to near 2019 levels, craft beer may have the most to gain, NextGlass CEO Trace Smith suggested during last week’s Brewers Association (BA) Collab Hour webinar.
Both volume and rate of sale in the on-premise bounced back over the weekend of November 4-7, after a weekend of decline in the period before (October 21-24), BeerBoard reported in its latest “On-Premise Status Report.”
About 45% of consumers plan to visit on-premise establishments for Halloween, according to a survey conducted by on-premise marketing research firm CGA from October 22-25.
On-Premise Update: Seasonal Trends Mirror 2019, CGA Says; Volume, Rate of Sale Continue to Growth, Via BeerBoard
A plan that would allow Canadian cannabis company Tilray to issue additional shares needs more votes, CEO Irwin D. Simon wrote to shareholders yesterday in a letter.
Businesses may have to prepare for less frequent on-premise visits this fall, as consumers are becoming increasingly more wary of visiting bars and restaurants with rising COVID-19 cases, according to a study released yesterday by investment banking and financial services firm Jefferies.
On-premise velocity continues to trade higher than 2020, up +60% year-over-year for the week ending August 7, 2020, according to market research firm CGA.
Noted pancake purveyor IHOP is soft launching its “Bubbles, Wine & Brews” menu in three of its restaurants in San Diego and New Mexico, with additional locations in New York, Rhode Island, Maryland and Ohio, among others, to follow.
Consumers are visiting on-premise establishments more often, with three-quarters of respondents visiting three or more times over the past three months, according to a July 29-August 2 survey by the market research firm CGA.
The craft segment’s slide into the red in off-premise scan data against tough year-ago comps may not be a bad thing for craft brewers, according to Brewers Association (BA) chief economist Bart Watson.
The positive velocity trends in on-premise retailers have carried over through the latest analysis from market research firm CGA.
Major U.S. events and celebrations in May led to large upticks in on-premise visits, according to the latest consumer survey from CGA, a market research firm that tracks on-premise sales.
