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The on-premise beer market remains challenged, but the latest numbers reveal meaningful pockets of growth beneath the topline declines. Imported and non-alcoholic beer are gaining momentum, while draft is strengthening its position relative to packaged beer.
The latest NIQ On Premise analysis reveals a beer category that continues to face volume pressure, but one where performance varies significantly by segment, format, and occasion. The findings also highlight meaningful shifts in on-premise consumption that extend beyond topline category performance.
The latest NIQ on premise update highlights a beer category under pressure, with both value and volume declining over the past year. In contrast, spirits and RTDs continue to capture share, supported by price-led growth and shifting consumer preferences.
The open rate of on-premise establishments tracked by BeerBoard hit 97% over the weekend (April 21-24), the highest recorded rate since the firm began tracking in May 2020.
On-premise beer performance held strong last weekend (March 24-27) – a week after elevated St. Patrick’s Day sales – with a +4.1% increase in rate of sale (ROS) nationally compared to the prior period (March 10-13), according to the market research firm BeerBoard.
The open rate of bars, restaurants and breweries tracked by BeerBoard has hit 94%, the highest recorded rate since May 2020, the Syracuse, New York-headquartered on-premise tracking firm reported.
The on-premise channel is set up for a big couple of days between Super Bowl Sunday and Valentine’s Day, according to market research firm CGA’s latest “On-Premise Impact Report.”
A quarter of consumers said they visited on-premise establishments less than usual in the two weeks that ended January 10, an +11% increase compared to December 2021, according to the market research firm CGA in its latest on-premise impact report.
Consumers looking for indoor dining in Boston will have to show proof of COVID-19 vaccination beginning in 2022, according to a temporary public health order by Mayor Michelle Wu Monday.
Velocity of dollar sales at bars and restaurants for the week ending December 11 surpassed all points in 2019, according to the on-premise market research firm CGA.
For the first time since late May, the open rate of on-premise locations pouring beer grew, increasing +2%, to 93% during the weekend of December 16-19, compared to the period before (November 4-7), draft beer data firm BeerBoard reported.
The more things change, the more they stay the same. That was the theme of the third quarter industry review by Fintech and the National Beer Wholesalers Association (NBWA).
As business at on-premise establishments continues to near 2019 levels, craft beer may have the most to gain, NextGlass CEO Trace Smith suggested during last week’s Brewers Association (BA) Collab Hour webinar.
Both volume and rate of sale in the on-premise bounced back over the weekend of November 4-7, after a weekend of decline in the period before (October 21-24), BeerBoard reported in its latest “On-Premise Status Report.”
About 45% of consumers plan to visit on-premise establishments for Halloween, according to a survey conducted by on-premise marketing research firm CGA from October 22-25.
On-Premise Update: Seasonal Trends Mirror 2019, CGA Says; Volume, Rate of Sale Continue to Growth, Via BeerBoard
A plan that would allow Canadian cannabis company Tilray to issue additional shares needs more votes, CEO Irwin D. Simon wrote to shareholders yesterday in a letter.
