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The on-premise beer market remains challenged, but the latest numbers reveal meaningful pockets of growth beneath the topline declines. Imported and non-alcoholic beer are gaining momentum, while draft is strengthening its position relative to packaged beer.
The latest NIQ On Premise analysis reveals a beer category that continues to face volume pressure, but one where performance varies significantly by segment, format, and occasion. The findings also highlight meaningful shifts in on-premise consumption that extend beyond topline category performance.
The latest NIQ on premise update highlights a beer category under pressure, with both value and volume declining over the past year. In contrast, spirits and RTDs continue to capture share, supported by price-led growth and shifting consumer preferences.
Businesses may have to prepare for less frequent on-premise visits this fall, as consumers are becoming increasingly more wary of visiting bars and restaurants with rising COVID-19 cases, according to a study released yesterday by investment banking and financial services firm Jefferies.
On-premise velocity continues to trade higher than 2020, up +60% year-over-year for the week ending August 7, 2020, according to market research firm CGA.
Noted pancake purveyor IHOP is soft launching its “Bubbles, Wine & Brews” menu in three of its restaurants in San Diego and New Mexico, with additional locations in New York, Rhode Island, Maryland and Ohio, among others, to follow.
Consumers are visiting on-premise establishments more often, with three-quarters of respondents visiting three or more times over the past three months, according to a July 29-August 2 survey by the market research firm CGA.
The craft segment’s slide into the red in off-premise scan data against tough year-ago comps may not be a bad thing for craft brewers, according to Brewers Association (BA) chief economist Bart Watson.
The positive velocity trends in on-premise retailers have carried over through the latest analysis from market research firm CGA.
Major U.S. events and celebrations in May led to large upticks in on-premise visits, according to the latest consumer survey from CGA, a market research firm that tracks on-premise sales.
The latest on-premise report from market research firm CGA shows continued positive trends for consumers going to bars and restaurants.
On the heels of the NCAA tournament’s opening week, Buffalo Wild Wings beverage product and program innovation manager Jason Murphy joins a special 60-minute “Retail Pulse” edition of Brewbound Frontlines to discuss the chicken wing chain’s 2021 mandate program, the importance of local beer to the sports bar’s menus and the increasing presence of hard seltzers and beyond beer offerings in the company’s stores.
