Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.
As many drinkers take a break from craft beer and other alcoholic beverages in January, craft breweries such as Notch are using the month and its lighter traffic to close taprooms temporarily as they undertake renovation projects.
Allagash Brewing is launching its first non-alcoholic (NA) offering this week with the release of Allagash Hop Water. Hop Water will exclusively be sold in 12 oz. can 6-packs at the brewery’s tasting room in Portland, Maine, starting later this week.
The Mindful Drinking Fest returned to Washington, D.C. this past weekend, bringing together over 1,200 attendees and nearly 220 adult non-alcoholic products in a Dry January celebration that has grown 10 times since its first iteration three years ago and 40% since just last year. Brewbound’s sibling publication BevNET stopped in for the second year in a row and saw the energy and acceleration brought by the sober curious crowd firsthand.
From social media advertising to shipping regulations, here are some of the top legal issues for bev-alc and adult-non alc suppliers to pay attention to this year.
The largest, dedicated non-alcoholic (NA) beer maker in the U.S. is attempting to put a new spin on “Dry January.” Athletic Brewing Company has launched “Athletic January,” a new campaign that puts the brand’s name at the forefront of a month in which many consumers abstain from alcohol.
Molson Coors has acquired a majority stake in energy drink brand ZOA in a $53 million cash transaction, expanding its growing non-alcoholic beyond beer portfolio and adding to rising M&A interest across the energy space.
Monster-owned Oskar Blues is taking it easy for its 2025 innovation slate. The brewery’s two newest offerings are Dale’s Easy IPA (4.9% ABV) and Designated Dale’s NA Pils, the brand’s first-ever non-alcoholic (NA) beer. Both are rolling out this month, and mark a continuation of Oskar Blues’ transformation of Dale’s into a brand family. “After… Read more »
Non-alcoholic (NA) beer brand Best Day Brewing has added another $12.5 million in investment as part of a Series B round, bringing its total fundraising to $22.5 million this year.
Hollywood star Tom Holland’s new non-alcoholic (NA) beer brand Bero debuts today with three styles, backed by consumer product-centric investment firm Imaginary Ventures and led by CEO John Herman, an energy drink veteran with 20 years of experience.
As Sober October kicks into gear, adult non-alcoholic (ANA) beverages are expected to have another strong month. But that popularity has shifted the competitive retail landscape as bigger players enter the space and price-conscious consumers hold back on expensive purchases.
Diageo has purchased leading non-alc spirit Ritual Zero Proof, the company announced today.
Anheuser-Busch InBev is tapping into the equity of one of its biggest brands for its next adult non-alcoholic beer play: Michelob Ultra Zero.
While brewery menus are littered with near beer options and non-alcoholic spirits are making their way onto bar menus as the fastest growing category in the zero-proof set, wine remains one of the most difficult bev-alc formats to bridge the gap between fully dry consumers and the sober-curious drinkers driving category growth.
Music festival season is in full swing, and this year it’s seeing more than just psychedelic costumes and light shows. The music industry is nothing if not eager to tap into youth trends; in this case, it’s the rising popularity of non-alcoholic beverages from across categories that’s manifesting at concert venues nationwide.
The adult non-alc industry was rocked in April when pioneering retailer Boisson shut its nine physical stores and filed for bankruptcy. Now, many non-alc (NA) brands are still asking questions about the closure, while others are finding opportunity in a growing landscape.
Mocktail Club, maker of a line of non-alcoholic canned cocktails, announced Monday it has received an investment from spirits industry capital and brand building firm Pronghorn, aimed at helping the Arlington, Va.-based business expand across the country.
