Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.
As many drinkers take a break from craft beer and other alcoholic beverages in January, craft breweries such as Notch are using the month and its lighter traffic to close taprooms temporarily as they undertake renovation projects.
Allagash Brewing is launching its first non-alcoholic (NA) offering this week with the release of Allagash Hop Water. Hop Water will exclusively be sold in 12 oz. can 6-packs at the brewery’s tasting room in Portland, Maine, starting later this week.
Tom Holland, actor and co-founder of non-alcoholic beer Bero, discussed the brand’s growth during last week’s Beverage Forum.
The first quarter of 2025 was rocky for the beer industry, as National Beer Wholesalers Association (NBWA) chief economist and VP of analytics Lester Jones reported last week. Brewbound’s coverage of Jones’ presentation of quarterly data from bev-alc invoice tech platform Fintech continues with a deeper dive into craft, hard tea and non-alcoholic (NA) beer…. Read more »
Get out your day-glo body paint and fuzzy boots because festival season is about to start with Coachella’s two-weekend-long party – and this year the adult non-alcoholic (ANA) category is coming out in force.
Sierra Nevada’s Big Little Thing IPA is getting a second act. The imperial IPA has been reformulated as a juicy hazy IPA with the ABV amped up to 9.5% from 9%. Although Big Little Thing has been a top-30 craft brand in off-premise scans, the brand’s trends have trended down since 2023.
Harvest Hill Beverage Company, best known as the maker of kids drink brands SunnyD and Juicy Juice, has agreed terms for its acquisition by Guatemalan business group Castillo Hermanos, in partnership with private investment firm Centervew Capital. Terms were not disclosed, though a report in the Wall Street Journal pegged the deal at around $1.5 billion.
U.S. adult non-alc (ANA) sales may be closing in on the $1 billion mark, but many bars – including some of the country’s upper echelon – aren’t on board yet with slanging zero-proof cocktails.
A year and a half after its sale to Tilray Brands, energy seltzer brand HiBall is returning to retail with a launch in Whole Foods Market stores this spring.
PepsiCo announced this morning it has entered a definitive agreement to acquire Poppi for $1.95 billion, officially bringing the CSD giant into the next gen functional soda set.
Glancing at the adult non-alc (ANA) section of a store, most drinkers aspiring to moderate for the first time likely won’t find brands they recognize. They might prefer it that way.
Inter Miami CF may still be chasing honors on the field, but the club’s trophy room of sponsorships is already glittering with silverware.
The first two months of the year have seen a flurry of transactions for brands like Spindrift, RISE Brewing Co. and Aura Bora, but the year’s first big M&A blockbuster arrived late yesterday. As we take in our first impressions of the deal, here are the threads we’re following.
Continuing to bolster its adult non-alc (NA) portfolio, Constellation Brands has acquired a minority stake in Hiyo, a functional ready-to-drink tonic, the company announced today.
Non-alcoholic beer maker Athletic Brewing Company has struck a multi-year sponsorship deal with Live Nation to make its beer available in 117 concert venues and at four major music festivals.
While consumers were optimistic about their Dry January plans in December, those plans quickly changed for some, according to the latest report from CGA, the on-premise arm of market research firm NIQ.
