The seasonal beer segment hasn’t received the same double-digit bump that skyrocketing off-premise sales have delivered for the overall craft beer segment, according to market research firm Nielsen.
Off-premise beer category dollar sales topped $1 billion heading into the Memorial Day holiday, according to the latest one-week data shared by market research firm Nielsen.
Hard seltzers are continuing to attract new consumers, even during the COVID-19 pandemic, according to a study conducted by market research firm Nielsen. During the eight-week period during the COVID-19 outbreak, the number of consumers buying hard seltzer nearly doubled, as 44% of hard seltzer buyers were doing so for the first time, according to the study.
Just 11% of bar and restaurant operators have been able to generate sustainable profits by offering takeout and delivery, according to a survey conducted by Nielsen CGA, the market research firm’s on-premise channel data arm.
The Cinco de Mayo holiday helped boost the beer category to its biggest sales week in 2020 so far for the week ending May 9, as dollar sales in off-premise retailers topped $983.6 million, according to market research firm Nielsen. In fact, the latest one-week period is the highest sales week since last year’s July 4 holiday week, the firm reported.
The hard seltzer segment is on pace to capture 10% of the beer category dollar sales by this summer, according to Cowen analyst Vivien Azer. Last week, hard seltzer segment’s share of beer category dollar sales reached 8.8%, according to market research firm Nielsen. And there are no signs that the segment is slowing down.
Off-premise dollar sales of beer continued to accelerate during the week ending May 3, as beer category sales increased 32.3%, to $952.3 million, during the one-week period, according to data from market research firm IRI shared by Bump Williams Consulting (BWC).
Craft beer purchase intent among wholesalers has hit an all-time low, according to the National Beer Wholesalers Association (NBWA). Nielsen CGA found the number of checks at tracked accounts in the week ending April 25 increased 69% over the week ending March 28.
Beer category dollar sales in off-premise retailers tracked by market research firm Nielsen increased 12.3%, to $856 million, for the week ending April 18, compared to the same one-week last year.
More than 1,900 fewer beer category (beer/FMB/cider) products — a majority of which were made by independent and longtail craft producers — were sold in off-premise retailers during the first six weeks of the COVID-19 crisis compared to the same period in 2019, according to market research firm Nielsen.
Total beer category dollar sales in off-premise retailers reaccelerated slightly for the week ending April 4, increasing 19% compared to the same one-week period in 2019, according to market research firm Nielsen.
After consecutive weeks of consumers stocking up on alcoholic beverages at off-premise retailers in mid-March due to the COVID-19 outbreak, the first signs of a slowdown began to show during the week ending March 28, according to market research firm Nielsen.
Brewers Association-defined craft beer companies could lose nearly 18 million cases equivalents if the shutdown of nearly all U.S. on-premise outlets forced by COVID-19 lasts through April, Nielsen CGA client solutions director Matthew Crompton shared during Friday’s Brewers Association Power Hour webinar.
Danelle Kosmal, Nielsen’s VP of beverage alcohol practice, shared thoughts on beverage alcohol’s big stock up, if the trends will continue, the spike in e-commerce sales and more.
