Gen Z is pushing alcohol abstention to new record lows, according to a recent report from NIQ. But that doesn’t mean the youngest legal-age generation isn’t drinking— they’re just doing it differently, and in an era when there are more BevAlc (and replacement) options than ever.
New beer category products have delivered more than half a billion dollars in off-premise sales in the last year, according to market research firm NielsenIQ (NIQ).
Danelle Kosmal, VP of research for the Beer Institute; Jon Berg, VP alcohol industry thought leadership at NielsenIQ; and Danny Brager from 3 Tier Beverages provided a reality check with context on the state of the beverage alcohol industry during the Brewbound Live business conference.
Consumer trends of premiumization, convenience, flavor, and health and wellness continue to drive shopping behavior in both the on- and off-premise channels, experts from NielsenIQ reported during a webinar this week.
3 Tier Beverages consultant Mary Mills and NielsenIQ’s VP of alcohol industry thought leadership Jon Berg discuss the 2022 summer selling season and look ahead to the remainder of the year. They share thoughts on craft’s recent struggles, style and format opportunities and more.
Dollar sales of non-alcoholic beer, wine and spirits at off-premise retailers have more than doubled in the last three years, according to market research firm NielsenIQ. In 2019, non-alc versions of traditional beverage-alcohol products earned $178.7 million at off-premise retailers. In the 52 weeks ending August 20, their dollar sales reached $395.2 million, according to IRI.
With the summer selling season’s last gasp just days away, NielsenIQ VP of beverage alcohol though leadership Jon Berg expects ready-to-drink (RTD) offerings and beer “to have positive momentum” this Labor Day holiday weekend. However, Berg cautioned that results may be “slightly muted” compared to 2021 as shoppers are “really starting to feel substantial impact from inflation now.”
Beer category (beer, FMBs, sugar-based hard seltzer, and cider) dollar sales increased +2.9% in off-premise retailers during the two-week period covering the July 4 holiday (ending July 9) compared to the same timeframe in 2021, market research firm NielsenIQ reported.
Two of the biggest names in beverage-alcohol data are joining forces. Global data giant NielsenIQ announced today it has acquired on-premise data firm CGA, in which it initially invested in 2009.
With the summer selling season officially in the rearview mirror, beer category off-premise dollar sales ended with a -7.6% decline compared to the same period in 2020, but increased +9.3% compared to summer 2019, according to market research firm NielsenIQ.
The beer category didn’t see fireworks in off-premise retail sales this July 4, market research firm NielsenIQ reported. “For the biggest beer holiday of the year, the category had lackluster performance in the off-premise channels this year, with dollar sales down -5.1% compared to last year, and up +7% compared to 2019, which was driven in great part by beyond beer segments,” NielsenIQ vice president of beverage alcohol practice Danelle Kosmal wrote.
Sales velocities at bars and restaurants have more than tripled year-over-year (+325%) now that the calendar is cycling the strictest lockdown period in 2020, according to Nielsen CGA, market research firm NielsenIQ’s on-premise arm. “Across all states, value velocity remains strongly positive compared to last year, when on-premise decline was at its height,” Nielsen CGA reported.
Continuing to cycle the tough comps of 2020’s pandemic stock-up period, off-premise dollar sales of alcoholic beverages declined 1.3% for the week ending March 27, compared to the same week last year, according to market research firm NielsenIQ.
Off-premise beverage alcohol dollar sales fell for the first time in more than a year, declining 1.9% for the week ending March 13 as the industry faces tough comparisons due to the shift in consumer purchasing a year ago, as shoppers stocked their fridges as on-premise shutdowns due to the COVID-19 pandemic began, according to market research firm NielsenIQ.
