The latest NIQ On Premise analysis reveals a beer category that continues to face volume pressure, but one where performance varies significantly by segment, format, and occasion. The findings also highlight meaningful shifts in on-premise consumption that extend beyond topline category performance.
This report examines the underlying trends shaping beverage performance through the first half of 2026, including category growth, market share shifts, channel performance, and product innovation.
The latest NIQ on premise update highlights a beer category under pressure, with both value and volume declining over the past year. In contrast, spirits and RTDs continue to capture share, supported by price-led growth and shifting consumer preferences.
The YTD 2026 Beverage Performance report from 3 Tier Beverages highlights a market undergoing a meaningful recalibration, with modest top-line declines masking significant structural shifts.
If last week’s Gallup survey suggesting Americans are drinking less has you ready to hit the panic button, maybe back away. Although there are declines in consumers’ expressed drinking behaviors, market research firm NIQ notes several opportunity areas for suppliers, retailers and on-premise operators.
Q2 2025 beverage trends show spirits growth, wine declines, and non-alcoholic drinks rising, with energy drinks leading share gains. Insiders can take a deeper dive into the numbers in this report curated especially for Brewbound by 3 Tier Beverages.
In this exclusive quarterly deep dive curated for Brewbound Insiders, 3Tier Beverages breaks down the latest trends shaking up the beverage industry.
Alcoholic beverages are feeling a squeeze, and not of the lime variety. Beer and alcohol businesses are facing economic pressures from tariffs, shifts in consumer spending, and health and wellness trends — yet many opportunities for growth remain, particularly among Gen Z (21+) consumers, the newest group to reach the legal drinking age.
Gen Z is pushing alcohol abstention to new record lows, according to a recent report from NIQ. But that doesn’t mean the youngest legal-age generation isn’t drinking— they’re just doing it differently, and in an era when there are more BevAlc (and replacement) options than ever.
New beer category products have delivered more than half a billion dollars in off-premise sales in the last year, according to market research firm NielsenIQ (NIQ).
Danelle Kosmal, VP of research for the Beer Institute; Jon Berg, VP alcohol industry thought leadership at NielsenIQ; and Danny Brager from 3 Tier Beverages provided a reality check with context on the state of the beverage alcohol industry during the Brewbound Live business conference.
Consumer trends of premiumization, convenience, flavor, and health and wellness continue to drive shopping behavior in both the on- and off-premise channels, experts from NielsenIQ reported during a webinar this week.
3 Tier Beverages consultant Mary Mills and NielsenIQ’s VP of alcohol industry thought leadership Jon Berg discuss the 2022 summer selling season and look ahead to the remainder of the year. They share thoughts on craft’s recent struggles, style and format opportunities and more.
Dollar sales of non-alcoholic beer, wine and spirits at off-premise retailers have more than doubled in the last three years, according to market research firm NielsenIQ. In 2019, non-alc versions of traditional beverage-alcohol products earned $178.7 million at off-premise retailers. In the 52 weeks ending August 20, their dollar sales reached $395.2 million, according to IRI.
With the summer selling season’s last gasp just days away, NielsenIQ VP of beverage alcohol though leadership Jon Berg expects ready-to-drink (RTD) offerings and beer “to have positive momentum” this Labor Day holiday weekend. However, Berg cautioned that results may be “slightly muted” compared to 2021 as shoppers are “really starting to feel substantial impact from inflation now.”
Beer category (beer, FMBs, sugar-based hard seltzer, and cider) dollar sales increased +2.9% in off-premise retailers during the two-week period covering the July 4 holiday (ending July 9) compared to the same timeframe in 2021, market research firm NielsenIQ reported.
Two of the biggest names in beverage-alcohol data are joining forces. Global data giant NielsenIQ announced today it has acquired on-premise data firm CGA, in which it initially invested in 2009.
