Midway through 2018, Lagunitas Brewing Company is the only top five U.S. craft beer brand gaining dollar share, according to CEO Maria Stipp. Speaking to Brewbound, Stipp shared the company’s results through the first half of 2018, noting that Lagunitas ranks fourth in dollar share (up 4 percent) and sixth in volume (up 5 percent) through July 14, according to data from market research firm Nielsen.
Want to know what a craft beer drinker looks like in America? According to Nielsen, a weekly craft drinker is predominantly male, ages 21-34, and makes between $75,000 and $99,000 annually. Although that’s the profile of a frequent craft drinker, opportunities exist to reach a more diverse group of consumers, according to the research firm, which today shared the results of its fourth annual Craft Beer Insights Panel (CIP) survey, conducted by Harris Poll and commissioned by the Brewers Association (BA).
Independence matters to craft beer drinkers. During Thursday morning’s New York version of the Brewbound Session, Nielsen senior vice president of beverage alcohol practice Danny Brager and associate client manager Caitlyn Battaglia revealed the findings of a new 2,000-person Harris Poll survey co-developed by Brewbound and Nielsen examining whether 29 popular buzzwords used to market beer are resonating with regular craft beer drinkers.
Here’s a sobering statistic: One in six neighborhood bars have closed since 2004, according to a new Nielsen CGA report.