Nielsen

Nielsen Summer Recap: Hard Seltzer Drives Beer Category Growth

Nielsen Summer Recap: Hard Seltzer Drives Beer Category Growth

If Summer 2019 was the season hard seltzer found its footing, Summer 2020 was the year it blasted off. Off-premise dollar sales of hard seltzer between the Memorial Day and Labor Day weekends this year reached $1.75 billion — a full $1.1 billion more than the same period last year, according to market research firm Nielsen.

Nielsen: Beer Sales Slower Than Expected Heading into Labor Day

Nielsen: Beer Sales Slower Than Expected Heading into Labor Day

Well, that didn’t go as expected. Heading into the Labor Day holiday weekend, off-premise dollar sales of beer, cider and FMBs increased 12.2%, and once again topped $1 billion, for the one-week period ending September 5, according to market research firm Nielsen.

Nielsen: Slim Cans Account for 20.4% of Off-Premise Canned Beer Dollar Sales

Nielsen: Slim Cans Account for 20.4% of Off-Premise Canned Beer Dollar Sales

Aluminum cans are in short supply, and the shortage comes at a time when the can package is becoming more important to the beer category as brewers shift their focus to off-premise sales during the pandemic. Market research firm Nielsen’s latest report highlights the growth and importance of cans to the beer category. The firm… Read more »

Nielsen: Hard Seltzers Cross $100 Million Mark for 10th Consecutive Week

Nielsen: Hard Seltzers Cross $100 Million Mark for 10th Consecutive Week

In any other year, 10 consecutive weeks of billion dollar off-premise beer category sales would be eye-opening. Consider that in all of 2019, there was just one week — the week of the July 4 holiday — in which beer category off-premise dollar sales topped $1 billion. Now, it’s a footnote in weekly reports.

Nielsen: Hard Seltzers Account for 45% of Total Beer Category Growth in Off-Premise Retailers During Latest 1 Week Period

Nielsen: Hard Seltzers Account for 45% of Total Beer Category Growth in Off-Premise Retailers During Latest 1 Week Period

The streak of consecutive billion dollar weeks for the beer category now stands at nine — and hard seltzers are continuing to push triple-digit growth. For the one-week period ending July 18, off-premise dollar sales of beer, cider and FMBs increased 15.4%, to $1.042 billion, compared to the same one-week period in 2019, according to market research firm Nielsen.

Some Consumers Still Leery of Returning to On-Premise Channel, but Favor Dining Over Drinking

Some Consumers Still Leery of Returning to On-Premise Channel, but Favor Dining Over Drinking

Consumers have ventured to on-premise establishments to eat at more than twice the rate they do for just drinks, a Nielsen CGA survey found. In the two weeks leading up to July 19, 41% of respondents had gone out for a meal. Meanwhile, just 16% had been out for only drinks, according to a July 22 report from Nielsen CGA, the on-premise arm of the market research firm.

Nielsen: Beer Category Dollar Sales Top $1 Billion for 8th Consecutive Week

Nielsen: Beer Category Dollar Sales Top $1 Billion for 8th Consecutive Week

The billion dollar weeks keep coming for the beer category in off-premise retailers. Beer category sales (beer, FMBs and cider) in off-premise channels increased 14.9%, to $1.007 billion, for the week ending July 11 compared to the same week one year ago, according to market research firm Nilesen. That makes eight consecutive weeks of beer category dollar sales in excess of $1 billion.

Nielsen: Craft Beer Drinkers Exploring Non-Beer Options Regularly

Nielsen: Craft Beer Drinkers Exploring Non-Beer Options Regularly

More legal drinking age consumers than ever before are drinking craft beer, market research firm Nielsen found in its sixth annual Craft Beer Insights Poll (CIP), conducted on behalf of not-for-profit trade group the Brewers Association (BA).