Articles Tagged with 'Nielsen'

Brewbound, Nielsen Study Reveals ‘Independence’ Matters

Brewbound, Nielsen Study Reveals ‘Independence’ Matters

Independence matters to craft beer drinkers. During Thursday morning’s New York version of the Brewbound Session, Nielsen senior vice president of beverage alcohol practice Danny Brager and associate client manager Caitlyn Battaglia revealed the findings of a new 2,000-person Harris Poll survey co-developed by Brewbound and Nielsen examining whether 29 popular buzzwords used to market beer are resonating with regular craft beer drinkers.

Breaking Down the Latest Nielsen Insights

Breaking Down the Latest Nielsen Insights

Here’s a sobering statistic: One in six neighborhood bars have closed since 2004, according to a new Nielsen CGA report.