Total beer dollar sales in 2019 increased to $37.2 billion in U.S. off-premise retailers, according to market research firm IRI. The Chicago-based market research firm, which tracks category-wide sales at major off-premise retailers, reported a 5.2% increase in beer dollar sales, and a 2.3% increase in volume sales at multi-outlet and convenience (MULC) stores (grocery, drug, club, dollar, mass-merchandiser and military) through December 29.
Off-premise dollar sales of hard seltzers are on pace to hit $1.5 billion by the end of 2019, Nielsen’s beverage alcohol practice team shared earlier this month during the Brewbound Live business conference in Santa Monica. Nielsen’s beverage alcohol practice team members Danelle Kosmal and Caitlyn Battaglia shared that hard seltzers now account for 5% of all beer category dollars.
With just one month left in 2019, off-premise beer dollar and volume sales appear poised to finish in the black. Through the first 11 months of 2019, off-premise beer category dollar sales in multi-outlet and convenience stores tracked by market research firm IRI are up 5.2%, to nearly $34.5 billion, while volume sales are up 2.3%. The largest dollar sales growth in 2019 thus far has come from flavored malt beverages, including hard seltzers.
The tidal wave of hard seltzers shows no signs of slowing down, market research firm Nielsen’s beverage alcohol practice team shared Thursday during the Brewbound Live business conference in Santa Monica.
Consumers are considering health and wellness more and drinking less but willing to spend more on alcoholic beverages when they do drink, members of market research firm Nielsen’s beverage alcohol team shared during last week’s Brewers Association Power Hour webinar. Here are three takeaways from Nielsen’s latest update on craft’s mid-year performance. Consumers More Mindful… Read more »
The key summer selling season ended on a high note for the beer category, as dollar sales of beer, cider and FMBs increased 4.4% in off-premise retailers during the Labor Day holiday week (ending August 31) compared to the same time last year, market research firm Nielsen reported.
It’s an age-old question: What does a “craft beer drinker” look like? According to market research firm Nielsen, which presented findings from its newest “Craft Beer Insights Poll” (CIP) during a Brewers Association-sponsored webinar last week, the average weekly craft beer drinker is primarily male, between the ages of 21 and 44, and makes between $75,000 and $99,000 annually. However, those demographics are beginning to shift among less frequent consumers of craft, with 79 percent of women considering themselves monthly drinkers.
A majority of Americans say beer is their alcoholic beverage of choice during the July 4 holiday, according to a survey commissioned by national trade group the Beer Institute (BI). The poll — conducted by Quadrant Strategies between June 21-25 — asked 1,000 legal-drinking-age adults which alcoholic beverage they’d be consuming or serving during Independence Day. Beer was the answer for 75 percent of the respondents.
In this week’s edition of Last Call: Actual Brewing files for bankruptcy; beer sales grow in January; Northern Eagle Beverage acquires New Jersey A-B wholesaler; class-action lawsuit filed against Molson Coors; and more industry news.
The popularity of non-traditional drinking venues is on the rise with younger consumers, according to new data shared today by Nielsen and CGA at the Brewbound Live business conference in Santa Monica, California. Nielsen beverage alcohol practice manager Caitlyn Battaglia and Nielsen CGA client director Matthew Crompton shared that younger craft beer drinkers are seeking out third-space drinking occasions. They noted that within the last year, 23 percent of millennials said they visited a taproom or a brewpub, while 13 percent said they ate and drank at a “groceraunt” and 14 percent said they imbibed at an arcade bar.
Midway through 2018, Lagunitas Brewing Company is the only top five U.S. craft beer brand gaining dollar share, according to CEO Maria Stipp. Speaking to Brewbound, Stipp shared the company’s results through the first half of 2018, noting that Lagunitas ranks fourth in dollar share (up 4 percent) and sixth in volume (up 5 percent) through July 14, according to data from market research firm Nielsen.
Want to know what a craft beer drinker looks like in America? According to Nielsen, a weekly craft drinker is predominantly male, ages 21-34, and makes between $75,000 and $99,000 annually. Although that’s the profile of a frequent craft drinker, opportunities exist to reach a more diverse group of consumers, according to the research firm, which today shared the results of its fourth annual Craft Beer Insights Panel (CIP) survey, conducted by Harris Poll and commissioned by the Brewers Association (BA).
Independence matters to craft beer drinkers. During Thursday morning’s New York version of the Brewbound Session, Nielsen senior vice president of beverage alcohol practice Danny Brager and associate client manager Caitlyn Battaglia revealed the findings of a new 2,000-person Harris Poll survey co-developed by Brewbound and Nielsen examining whether 29 popular buzzwords used to market beer are resonating with regular craft beer drinkers.
Here’s a sobering statistic: One in six neighborhood bars have closed since 2004, according to a new Nielsen CGA report.