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With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.
Firestone Walker’s new high ABV Mind Haze Rage line of “lemonade-infused turbo radlers” are now arriving on retail shelves.
Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.
Lawson’s Finest Liquids is continuing to build its Sunshine family. The latest addition to the family is Hazy Rays IPA, a 5.3% New England IPA, available starting this week in 16 oz. can 4-packs, 12 oz. can 12-packs and on draft across the company’s nine-state footprint.
New beer category products have delivered more than half a billion dollars in off-premise sales in the last year, according to market research firm NielsenIQ (NIQ).
Dogfish Head co-founder Sam Calagione has been hitting the road to promote the company’s new year-round offering Citrus Squall, a higher ABV beer-cocktail hybrid, and its spirits-based canned cocktails at retailers across the country.
After launching in Mexico last fall, Jack Daniel’s & Coca-Cola ready-to-drink (RTD) canned cocktails have rolled out in the U.S. The 7% ABV spirits-based RTD, the result of a partnership between Coca-Cola and Jack Daniel’s parent company Brown-Forman, is inspired by the ubiquitous “Jack & Coke” bar call and combines two of the world’s most recognizable beverage brands in one package.
Double Punch Hard Juice, a new hard juice contender from Philadelphia-based Two Robbers Hard Seltzer, will enter the ring next month. “We’ve been developing this idea for over a year, as a way to bridge the highly sessionable and low-calorie, zero-sugar nature of hard seltzers with the full-flavor full-texture aspects of FMBs [flavored malt beverages] and craft beer,” co-founder and CEO Vikram Nayar said.
Upland Brewing Company, a craft brewer with brewery, brewpub and tap house locations throughout Indiana, announces the first-ever Indiana University Athletics branded beer: Hoosier Gameday Lager.
Schlafly Beer, the original, independent craft brewery in St. Louis, announces the return of the popular seasonal beer, Raspberry Hefeweizen, a hazy, beer fermented with real fruit.
New Belgium is out here makin’ news, and just like recording star Lizzo, it can all be blamed on the juice.
Modern Times Beer announces the return of Star Jungle. Originally brewed in 2020, this Hazy Pilsner is a 16 ounce can of sunlight in liquid form.
Not content to rest on Modelo’s laurels as the country’s No. 2 beer brand, Constellation aims to continue to raise consumer awareness, which increased +43% in 2022, VP of brand marketing Greg Gallagher said. “We have a ton of room to grow and we’ll have to continue to find new ways to attract more drinkers,” he said.
The next popular non-alcoholic beverage brand to crossover into alcoholic beverages is SunnyD. Plus, new offerings from Molson Coors’ Simply Spiked, Bud Light Seltzer, and Jim Beam and Boston Beer.
Hard MTN Dew, the flavored malt beverage (FMB) from Boston Beer Company and PepsiCo, is expanding its lineup for the first time since launching with Livewire, an orange citrus flavor inspired by the soft drink flavor of the same name.
E. & J. Gallo’s High Noon Sun Sips is expanding beyond vodka with High Noon Tequila Seltzer, a tequila-based extension of the hard seltzer brand.
Combining coffee, non-alcoholic beer and upcycled barley rice protein, the brains behind Super Coffee and Athletic Brewing believe they’ve created a product their core consumer base never knew they needed.
