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With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.
Firestone Walker’s new high ABV Mind Haze Rage line of “lemonade-infused turbo radlers” are now arriving on retail shelves.
Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.
Just in time for the changing weather, The Bruery is bringing back its favorite summer seasonal: Or Xata. An homage to the traditionally non-alcoholic drink, The Bruery’s Or Xata (pronounced or-chah-tah) seasonal is a blonde ale brewed with a heavy dosing of rice, cinnamon and vanilla along with lactose for a little extra creamy character.
Sour Me Unicorn Farts is a collaboration between Baltimore-based DuClaw Brewing and Diablo Doughnuts, based on the notorious ‘Unicorn Farts’ doughnut and is a sour beer made with a trio of fruits and fruity cereal, plus a hallmark swirl of natural edible glitter for an enhanced drinking experience.
Now, Victory Brewing Company is announcing its next innovation which combines their 25 years of brewing experience, innovation expertise, and close connection to its consumers to launch a new line of craft hard seltzers called Victory Waves.
Indeed Brewing Company is adding its first hazy IPA to its portfolio of beers. After a year-long research and development process at the pilot brewery in Milwaukee and on a larger scale at the Northeast Minneapolis brewery, Aquafuzz Hazy IPA will be available in its Twin Cities self-distribution beginning April 26 and in broader distribution across Wisconsin, North Dakota, and Minnesota in May.
Beginning on April 14th, the local MA establishments will debut an exclusive beer line in which $4 per pint will be donated to the Massachusetts Immigration & Refugee Advocacy Coalition to support the protection and integration of immigrants and refugees into our community.
Michigan’s Short’s Brewing is on the verge of its 17th anniversary — one that will go without an in-person celebration for the second consecutive year due to the COVID-19 pandemic.
We’re releasing Tart ‘N’ Hazy – a blend of wood-aged sour beer and hazy IPA – on April 9, so come grab a pint with us because this one counts as beer and a show.
It’s a bird, it’s a plane, it’s Super Epic Lager and it’s here to save the day. The latest of Epic Brewing Company’s lagers is intended to be the cold, crispy hero that will satisfy you when you need the most refreshing of beers. Super Epic Lager isn’t the beer you deserve, it’s the beer you’ve earned.
With its 10th birthday on the horizon, The Bronx Brewery today announces a relaunch of its three most celebrated brands – with a local artist featured on each label and community-centered initiatives revolving around each one.
Anheuser-Busch touted the successful first-week performance of its hard seltzer collaboration with rap star Travis Scott, Cacti Agave Spiked Seltzer, which sold out in many brick-and-mortar stores within 24 hours and online within 12 hours.
It’s April Fool’s Day but this is no hoax. Stone Brewing Company is launching a hard seltzer line. In fact, Buenavida Hard Seltzer is now available on draft at all of Stone’s taprooms and pubs, including its World Bistro & Gardens locations in Escondido and Liberty Station, and Stone Brewing Napa.
Flying Dog Brewery is ready to take on summer with the 2021 release of their hugely popular deck beer, Pool Hopping. Flying Dog first pioneered this new take on hazy summer ales in the summer of 2020 with the initial release of the newly designated beer.
errin Brewing Company announces the release of a new beer in the Side Hustle Series, as well as the return of a summertime seasonal favorite. Sunny Getaway Lemon Hibiscus Sour (6.3% ABV) and Grapefruit IPA (5% ABV) are now available at the Perrin Pub. You can find Sunny Getaway on draft and in 6-packs of 12 oz. cans, while Grapefruit IPA is offered on draft, and in 6-packs and 15-packs of 12 oz. cans.
If you’re getting into the $4 billion hard seltzer segment in 2021 with a glut of new offerings, you better go hard. For New Belgium Brewing Company, that amounts to the biggest investment behind a brand launch in the company’s history for Fruit Smash, the Fort Collins, Colorado-headquartered craft brewery’s irreverent seltzer line, which began hitting retailers earlier this month.
