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With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.
Firestone Walker’s new high ABV Mind Haze Rage line of “lemonade-infused turbo radlers” are now arriving on retail shelves.
Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.
Brooklyn Brewery is expanding its Special Effects non-alcoholic beer line with a new 12-pack featuring four varieties of non-alc beers.
Tilray-owned SweetWater Brewing Company and Ontario, Canada-based RIFF Cannabis have collaborated to launch SweetWater RIFF, a vodka-based ready-to-drink (RTD) canned cocktail.
Launching a brewery typically takes years of building a network, creating a consumer base, and experimenting with products. At Pilot Project — a Chicago-based brewery incubator — the process takes about three months.
All of Firestone Walker’s brand platforms have new news in 2022, including new IPAs, more cans, fruited beers and even a hard seltzer.
The near future for Sierra Nevada will see the Chico, California craft brewery launch an upscale “lifestyle” hard tea brand and once again line extend the Little Thing family with a wheat beer.
Neighbors of Tree House Brewing Company’s Cape Cod taproom and the company have reached an agreement about on-site operations, according to a report in the Cape Cod Times.
Anheuser-Busch InBev (A-B) is exploring selling some of its German beer brands, valued at $1.2 billion, Bloomberg reported Monday, citing “people familiar with the matter.”
Jack’s Abby Craft Lagers must continue to sell its products to Atlantic Importing and Distributing of Rhode Island as the lawsuit between the two moves to trial, a Rhode Island Superior Court judge ruled Thursday.
Beer industry veteran Simon Thorpe has emerged as part of the team behind SUNiCE, a pouch-packaged alcoholic beverage brand for a generation of legal-drinking-age consumers who grew up on Capri Sun pouches, Kool Aid Jammers and Hi-C juice boxes.
Anheuser-Busch InBev’s (A-B) Cacti Agave Spiked Seltzer is facing a proposed class action complaint that claims the brand misled consumers to believe Cacti contained agave spirits, rather than agave sweetener.
Craft beer doesn’t need a complete reset in strategy, but rather a re-focus on what consumers care about to stay relevant, the panelists of Brewbound’s first in-person Brew Talks meet-up of 2021 said earlier this month.
A class action lawsuit has once again been filed against Molson Coors alleging the company’s marketing campaign for Vizzy Hard Seltzer promoting “antioxidant Vitamin C from Acerola Superfruit” was misleading to consumers,.
When Westbrook, Maine’s Mast Landing released its Gunner’s Daughter peanut butter stout in 2016, the brewery didn’t expect it to become a top-selling item.
Anheuser-Busch InBev (A-B) announced its solution to the “better-for-you” trend Thursday: Bud Light Next, a zero-carb beer slated for release in early 2022, according to CNN Business.
