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With a leadership team all well under two years on the job, it would be logical to view 2025 as a rebuilding year for Heineken-owned Lagunitas Brewing. But the Petaluma, California-headquartered brewery took distributor and retailer feedback to heart in the past year-plus, which drove Lagunitas to develop a 2025 plan that’s consistent, focused and hinges on collaboration with its partners.
Firestone Walker’s new high ABV Mind Haze Rage line of “lemonade-infused turbo radlers” are now arriving on retail shelves.
Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.
D.G. Yuengling & Son beer is now rolling out in Missouri, Kansas and Oklahoma as part of the Pennsylvania brewery’s joint venture with Molson Coors for westward expansion.
Boston-based Harpoon Brewery is expanding beyond bev-alc and into cannabis, announcing the launch of Rec. Weed, a THC-infused non-alcoholic beverage.
Rhinegeist Brewery will launch Beer for Humans, which the Cincinnati, Ohio-based company has dubbed an “easy hop ale,” next week. Bend, Oregon-headquartered Deschutes Brewery has launched Tropical Fresh IPA, the newest year-round offering in its family of Fresh-branded IPAs. Charlotte-based NoDa Brewing has rolled out Cheerwine Ale, a new year-round offering brewed in collaboration with Cheerwine, a North Carolina-based cherry soda.
The Olde Mecklenburg Brewery (OMB), the elder statesman of Charlotte’s burgeoning craft beer industry, is rolling into 2023 with a new look, new distributor partners and a new IPA.
Flavor-driven brands dominated the top 25 new beer category products of 2022, according to Bump Williams Consulting’s (BWC) February report. Of the top 25 best-selling new products, 12 were flavored malt beverages (FMBs) and six were hard seltzers. Four imports made the list, as did two craft offerings and one domestic premium.
Tröegs Independent Brewing announces the release of Hop Horizon, its seasonal IPA to usher in the spring season.
Greater Good Imperial Brewing sees itself as “the authority on imperial beers,” and the Worcester, Massachusetts-based craft brewery is setting its sights on making that statement in 2023.
Brewed with fresh Jalapeños, hand selected by brewers from Alaskan’s Brew Crew and combined with a blend of Centennial, Sterling, Magnum, and Apollo hops in balance with Munich and Crystal malts. The Jalapeño IPA pours a brilliantly clear reddish amber in color with earthy, light caramel, and herbal hop notes blending with the spice from the peppers on the nose; followed by a nice spice heat, citrus, pine, and an alcohol warming sensation upon taste.
Eastern Market Brewing Co., located in the heart of
Detroit’s Eastern Market district, will be celebrating Fat Tuesday
again this year with their third annual release of Paczki Beer. For
the first time, they’re releasing two fruited variations of the beer,
Raspberry and Blueberry.
Corvallis, OR. — The #1 independent cidery in the country, the Pacific Northwest’s 2 Towns Ciderhouse announces today their chart-topping, The Bad Apple (10.5% ABV, #1 selling single-serve craft cider in the U.S.), is now available in 4-packs of 12 oz. cans (in 15 U.S. states) for the first time since its original launch in… Read more »
Dead Guy is getting a few friends. Rogue Ales & Spirits is transforming its iconic 30-year-old flagship offering into a brand family with the launch of Dead Guy IPA.
Monster Energy Company unveiled its full 2023 innovation pipeline during its annual investor meeting webcast on Wednesday, showcasing its ambitions in the better-for-you energy, alcohol, and canned water categories.
The makers of pouch-packaged alcoholic beverage brand SUNiCE continue to push into alternative formats.
Portland, Maine-based Allagash Brewing Company and Inglewood, California-based Crowns & Hops Brewing Co. will release Cur-8 next month, a collaboration beer with proceeds going to the 8 Trill Initiative.
