RTDs Keep Climbing, Led By Seasonal Swaps with Beer
Ready-to-drink (RTD) cocktails are now a regular part of drinkers’ routines, with consumption frequency picking up and stealing the most share from beer, especially in the summer.
IWSR
IWSR: California is Dragging U.S. Spirit Volumes As Consumer Priorities Shift
Are Californians over tequila? A new report indicates that Californians’ thirst for spirits has declined, fueled by a drop in agave spirit volumes. But that’s not the entire story.
IWSR: RTDs Poised to Grow +6% Through 2028
Spirits-based ready-to-drink (RTD) canned cocktails are projected to grow at a +6% compound annual growth rate (CAGR) in the U.S. through 2028, according to market research firm IWSR.
IWSR: Millennials Lead Non-Alcoholic Adult Beverage Sales, Account for 61% of NA Beer Drinkers
Millennials are driving the rise of non-alcoholic (NA) adult beverages in the U.S., data firm IWSR reported.
IWSR: Five Trends Impacting Global BevAlc Growth
Global beverage alcohol is projected to deliver over $21.6 billion to the global economy by the end of 2023, with premium plus segments and no/low alcohol representing bright spots, according to a report from the IWSR Drinks Market Analysis released today.
IWSR: Alcohol E-Commerce Growth Expected to Moderate, Shift Channels
After Covid-19 boosted online beverage alcohol sales, growth is expected to normalize as omnichannel and on-demand operators gain share, according to a new report released Thursday from the IWSR Drinks Market Analysis.
IWSR: Can RTDs Save Premium Vodka Brands?
The volume compound annual growth rate (CAGR) for premium and above-premium vodka in the US market has steadily decreased since 2015, dropping -3.1% from 2015 to 2019, and -3.5% in 2020 alone, according to the market research firm IWSR Drinks Market Analysis.