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‘95% of New Brands Fail’ – How to Be the Other 5%

‘95% of New Brands Fail’ – How to Be the Other 5%

Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.

Additional Content

Industry Veterans InvestBev Look for Spirits for the Masses

Industry Veterans InvestBev Look for Spirits for the Masses

Brian Rosen doesn’t want to invest in your vodka flavored with sriracha or lemon peel and cumin. The lifelong beverage entrepreneur and advisor is channeling his experience into growing spirit brands that instead have wide appeal, and he’s adding strategic capital through InvestBev, an investment firm focused on adult-beverage brands, raw distillate, beverage technology and cannabis.

Convenience Chain Foxtrot Raises $100M for Expansion

Convenience Chain Foxtrot Raises $100M for Expansion

FoxTrot believes convenience stores and corner markets need a makeover, and now it has more cash to make that a reality. The retailer announced Tuesday that it has raised $100 million to help expand into new markets and to invest into its e-commerce business.

Montucky Cold Snacks Raises $5.7M in Series A Funding Round

Montucky Cold Snacks Raises $5.7M in Series A Funding Round

Montucky Cold Snacks closed a Series A investment round totaling $5.7 million, the Bozeman, Montana-headquartered light lager brewer announced Thursday. “Since 2012, Montucky Cold Snacks has attracted a large and growing customer base of people who want a great tasting lager that supports causes they believe in,” CEO and co-founder Chad Zeitner said in a… Read more »

Last Call: GoPuff Funding Round Nets $1B; Kingfisher Maker United Breweries Joins Heineken N.V.

Last Call: GoPuff Funding Round Nets $1B; Kingfisher Maker United Breweries Joins Heineken N.V.

On-demand e-commerce retailer GoPuff has closed on a $1 billion Series H funding round, bringing the valuation of the Philadelphia-headquartered company to $15 billion; India’s United Breweries is now a part of Heineken N.V. following the Dutch brewing giant’s acquisition of a controlling interest in the maker of Kingfisher; and more news.

Sparkling Tequila Soda Onda Closes $5M Series A Round

Sparkling Tequila Soda Onda Closes $5M Series A Round

Sparkling tequila soda brand Onda has closed a $5 million Series A round of funding led by Aria Growth Partners and beverage entrepreneur Clayton Christopher, the company announced last week.

Last Call: Sam Calagione Joins Boston Beer Board; PV Brewing Closes Kona Hawaii Deal; GoPuff Raises $380M

Last Call: Sam Calagione Joins Boston Beer Board; PV Brewing Closes Kona Hawaii Deal; GoPuff Raises $380M

The Boston Beer Company has added Dogfish Head co-founder Sam Calagione and Snap Inc. (Snapchat) chairman Michael Lynton to the company’s board of directors. Philadelphia-headquartered GoPuff, essentially an on-demand delivery service for products ranging from snacks to alcohol, recently completed a $380 million funding round that takes the company’s valuation to $3.9 billion. And more news bites.

Venture Capitalist Chris Hollod on Why He is Investing in the ‘Alternative Alcohol’ Space

Venture Capitalist Chris Hollod on Why He is Investing in the ‘Alternative Alcohol’ Space

Chris Hollod wants to be known as one of the most active angel investors in the alcohol space. After about a decade of making investments with billionaire Ron Burkle and actor Ashton Kutcher, Hollod, a Los Angeles-based venture capitalist, struck out on his own in 2019 and has shifted his focus from investing in tech companies such as Airbnb, Uber, Spotify and Warby Parker, to investing in consumer packaged good companies, specifically “alternative alcohol” companies.”