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‘95% of New Brands Fail’ – How to Be the Other 5%

‘95% of New Brands Fail’ – How to Be the Other 5%

Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.

Additional Content

Asahi Group Backs NA Retailer The Zero Proof to Boost Wholesale Business

Asahi Group Backs NA Retailer The Zero Proof to Boost Wholesale Business

As another Dry January comes to a close, non-alc online retailer and importer The Zero Proof is taking a bigger step into the rising category with funding from Asahi Group Beverages & Innovation, the U.S.-based venture arm of Asahi Group Holdings.

New Belgium Makes Minority Investment in LA-Based Craft Lager Open Brewing

New Belgium Makes Minority Investment in LA-Based Craft Lager Open Brewing

Los Angeles-based Open Brewing has begun rolling its lager out in Southern California thanks in part to a business partnership with New Belgium Brewing. In addition to a minority investment, New Belgium contract brews Open’s beer, consults the brewery’s team and offers other “shared resources,” a New Belgium spokesperson told Brewbound.

Brewbound Live 2023: The State of Craft Brewery M&A

Brewbound Live 2023: The State of Craft Brewery M&A

The deal environment within the craft brewing industry is “a bit slow” with “a lot of volatility, a lot of uncertainty,” which isn’t very conducive to dealmaking, Arlington Capital Advisors managing director Ryan Lake shared during the 2023 Brewbound Live business conference earlier this month.

Boisson: Non-Alc Retailer Lands Backing From Pernod Ricard’s Venture Arm, Adds New CEO

Boisson: Non-Alc Retailer Lands Backing From Pernod Ricard’s Venture Arm, Adds New CEO

As the momentum behind zero-proof drinks shows no signs of abating, leading non-alc retailer Boisson is taking steps to secure its place within the expanding category, bringing on a new CEO and announcing today that has received funding in a $5 million bridge round from Convivialité Ventures, the VC arm of Pernod Ricard, and Connect Ventures.

ELIQS Closes $5.7M Seed Round, Extends Platform to Web3, Brand Incubation

ELIQS Closes $5.7M Seed Round, Extends Platform to Web3, Brand Incubation

Barrel Labs, the newly formed parent company of DTC customizable beverage brand ELIQS, announced on Wednesday it has closed a $5.7 million seed round that will support its expansion into three business platforms intended to help it become a “customization platform for the entire beverage industry.”

Haus To Shut Down, Seeks Buyer After Investor Pulls Out

Haus To Shut Down, Seeks Buyer After Investor Pulls Out

Haus, a California-based maker of low-ABV aperitifs, is winding down its business and seeking a buyer after the lead investor in its Series A round dropped out during the closing process, leaving the company without the necessary cash on hand to continue operations.

Industry Veterans InvestBev Look for Spirits for the Masses

Industry Veterans InvestBev Look for Spirits for the Masses

Brian Rosen doesn’t want to invest in your vodka flavored with sriracha or lemon peel and cumin. The lifelong beverage entrepreneur and advisor is channeling his experience into growing spirit brands that instead have wide appeal, and he’s adding strategic capital through InvestBev, an investment firm focused on adult-beverage brands, raw distillate, beverage technology and cannabis.

Convenience Chain Foxtrot Raises $100M for Expansion

Convenience Chain Foxtrot Raises $100M for Expansion

FoxTrot believes convenience stores and corner markets need a makeover, and now it has more cash to make that a reality. The retailer announced Tuesday that it has raised $100 million to help expand into new markets and to invest into its e-commerce business.

Montucky Cold Snacks Raises $5.7M in Series A Funding Round

Montucky Cold Snacks Raises $5.7M in Series A Funding Round

Montucky Cold Snacks closed a Series A investment round totaling $5.7 million, the Bozeman, Montana-headquartered light lager brewer announced Thursday. “Since 2012, Montucky Cold Snacks has attracted a large and growing customer base of people who want a great tasting lager that supports causes they believe in,” CEO and co-founder Chad Zeitner said in a… Read more »