Hard Tea

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Featured Hard Tea Content

Brewbound Live 2023: Hard Tea & Lemonade Challenger Strategies, with Fishers Island, Owl’s Brew and New Belgium

Dec. 27, 2023 at 3:00 PM by Zoe Licata

New hard tea and hard lemonade brands continue to populate shelves, while the No. 1 hard tea brand continues to grow its share, despite being more than 20 years in the game.

Additional Content

Lagunitas to Enter Hard Tea Segment in 2022; Beer Portfolio Focused on IPAs and Non-Alc Beer

Aug. 17, 2021 at 3:25 PM by Jessica Infante and Zoe Licata

Lagunitas’ major innovation play for 2022 is not a new IPA — or a beer at all — but a hard sparkling tea, leaders of the Heineken-owned craft brewery announced today. Disorderly TeaHouse will launch in January ahead of March off-premise resets, Lagunitas chief marketing officer Paige Guzman told Brewbound.