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Boston Beer Company has “gotten over the hump as a supplier” and become an “important” part of its wholesalers’ and retailers’ businesses, founder, chairman and CEO Jim Koch told analysts during the company’s Q1 2026 earnings report Thursday evening.
3 Up, 3 Down with 3 Tier Beverages is a quarterly insights series available to Brewbound Insiders, via the Chicago-headquartered, bev-alc-focused consulting and data firm.
Lunar co-founders Sean Ro and Kevin Wong were a couple drinks in, reminiscing about the “before times” — when COVID-19 hadn’t locked down the country, halting travel — when they thought up their next flavor launch for their up-and-coming hard seltzer brand.
Heineken and several of its subsidiaries have dropped their trademark infringement complaint against Biscayne Bay Brewing and signed a covenant not to sue the Miami-based craft brewery. “The parties have jointly agreed to resolve their trademark dispute,” a Heineken spokesperson told Brewbound.
Lone River Ranch Water announced the expansion of their distribution in 21 states this summer.
New hard seltzer offerings continue to play a “vital role” in driving growth of the booming segment, while several core SKUs keep “churning out growth,” Bump Williams Consulting found in the firm’s latest analysis of the $4.1 billion and climbing hard seltzer segment.
Suzie’s Brewery, maker of Suzie’s Organic Hard Seltzer, and Anheuser-Busch InBev agreed earlier this week to settle the Oregon company’s lawsuit against the world’s largest beer manufacturer for allegedly engaging in deceptive advertising practices for its Michelob Ultra Organic Seltzer brand.
White Claw Hard Seltzer and Mike’s Hard Lemonade maker Mark Anthony Brands has filed a lawsuit against Vital Pharmaceuticals, Inc. and Bang Energy LLC alleging copyright infringement in U.S. District Court in the Southern District of New York. In the lawsuit filed April 26, Mark Anthony argues that the defendants’ MIXX flavored malt beverages infringe on its MXD Cocktail Company flavored malt beverages and may cause consumer confusion.
Two Robbers Hard Seltzer has raised $6 million in a Series A funding round led by New York-based Brand Foundry Ventures. The company has plans to add six new markets to its footprint: Maryland, Virginia, Rhode Island, Massachusetts, Michigan, and Washington, D.C.
Anheuser-Busch InBev has forged a master distributor agreement with Canteen Spirits, while its growth and innovation arm ZX Ventures has made an investment in the 2-year-old ready-to-drink canned cocktail brand.
After initial projections that the hard seltzer segment would grow at a rate of 70-100%, Boston Beer CEO Dave Burwick said the expectation is now in the 60-90% range, with Truly outpacing the segment.
Now, Victory Brewing Company is announcing its next innovation which combines their 25 years of brewing experience, innovation expertise, and close connection to its consumers to launch a new line of craft hard seltzers called Victory Waves.
Hard seltzers will be receiving more shelf space in convenience stores, according to Goldman Sachs analyst Bonnie Herzog’s latest “Beverage Bytes” survey of convenience store beverage buyers (representing 30,000 retail locations, or about 20% of the c-store channel).
Amid rising competition in the ever-expanding hard seltzer segment, Mark Anthony Brands is adding two line extensions and one new variety pack to its White Claw franchise ahead of peak summer seltzer selling season. The company has finally announced the launch of long-rumored White Claw Surge, the 8% ABV version of the best selling hard seltzer, as well as a third variety pack.
Heineken-owned Lagunitas Brewing has named Tony Amaral head of sales, following the departure of Tom McReavy, who formerly led the Petaluma, California-based craft brewery’s sales division before taking the top sales role at Stone Brewing last month.
In Bump Williams Consulting’s latest data dive, the firm explored whether new brands and line extensions are “building the segment or stealing share and volume from existing players.”
