Articles Tagged with 'GABF'

Brewers Association Sells Top GABF Sponsorships to Buffalo Wild Wings, Jameson

Brewers Association Sells Top GABF Sponsorships to Buffalo Wild Wings, Jameson

The Brewers Association (BA) announced a sponsorship deal earlier this week to feature a Buffalo Wild Wings branded pop-up sports bar on the floor of the Great American Beer Festival (GABF), its marquee tasting and judging event held annually in Denver. The partnership with the chicken wing chain, which was acquired last November by Arby’s for $2.9 billion, is the second major sponsorship deal for the late September festival. In early June, the BA announced that Pernod Ricard-owned Jameson would build a barrel-aged beer garden on the festival floor.