Q1 2025 Beer, Spirits & NA Beverage Performance & Trends – 3Tier Beverages via NIQ
In this exclusive quarterly deep dive curated for Brewbound Insiders, 3Tier Beverages breaks down the latest trends shaking up the beverage industry.
In this exclusive quarterly deep dive curated for Brewbound Insiders, 3Tier Beverages breaks down the latest trends shaking up the beverage industry.
Seasonal trends for onsite brewery sales have remained relatively consistent since January 2021, but “in real terms” – i.e. accounting for inflation – onsite sales continue to decline, according to Brewers Association (BA) staff economist Matt Gacioch, citing data from Arryved.
Consumers’ on-premise spending may be strong, but volumes of draft beer and packaged goods declined at bars and restaurants during Q3, according to on-premise insights firm BeerBoard. Draft beer volume declined 1.8% between July 1 and September 30 year-over-year (YoY). Cans and bottles fared even worse, dropping 5.1% compared to Q3 2024.
Draft beer remains the dominating sales driver for taprooms, but breweries may need to expand their menus (and hours) if they want consumers to keep coming back, according to a new report from the Brewers Association (BA), citing taproom point-of-sale data from Arryved.
Beer’s Q1 on-premise sales were a mixed bag, according to the latest data report from tech and on-premise data firm BeerBoard.
Sierra Nevada’s Big Little Thing IPA is getting a second act. The imperial IPA has been reformulated as a juicy hazy IPA with the ABV amped up to 9.5% from 9%. Although Big Little Thing has been a top-30 craft brand in off-premise scans, the brand’s trends have trended down since 2023.
March Madness did indeed extend March Sadness (readers of Brewbound’s weekend newsletter will get the reference). Draft volume during the opening weekend of the NCAA men’s and women’s basketball tournaments declined -5.8% compared to the same weekend in 2024, according to on-premise data firm BeerBoard, which reviewed nationwide sales during the March 20-23, 2025, weekend and compared to March 21-24, 2024.
Beer has gained bev-alc dollar share at bars, restaurants and venues, taking from wine and spirits, according to the latest report from CGA, NIQ’s on-premise data arm. For the 52-week period ending January 25, beer accounted for 40.1% of all dollars spent in the on-premise channel, a +0.3 percentage point increase year-over-year (YoY). Ready-to-drink (RTD) canned cocktails increased dollar share +0.4 percentage points, to 1.2% of total bev-alc dollars.
St. Patrick’s Day weekend wasn’t necessarily lucky for purveyors of draft beer, according to on-premise data firm BeerBoard, which published its annual recap of bev-alc performance at bars and restaurants during the holiday.
One of the latest signs that craft beer has entered a new era: Patrons of storied brewpub chains Gordon Biersch and Rock Bottom can now order domestic lagers produced by the world’s largest breweries.
Brewbound asked retailers, distributors and data analysts which trends they’re watching and why at the start of 2025. From non-alcoholic (NA) adult beverages and imports to draft and on-premise shifts, here are the trends our respondents will be tracking this year.
The on-premise channel – including bars, restaurants, event venues and more – is primed to provide growth for beer. The key for suppliers and distributors to capitalize on that opportunity is to understand what retail operators are prioritizing, including profitability and efficiency, according to Levy Restaurants director of beverage analytics and strategy Scott Brown and BeerBoard chief strategy officer Brandy Rand.
Consumer spending on food and beverages away from home continues to account for the majority of food and beverage costs, National Beer Wholesalers Association (NBWA) chief economist and VP of analytics Lester Jones said during the trade organization’s Annual Convention last week in San Diego.
Draft beer reclaimed the volume lost during last year’s National Football League (NFL) opening weekend (September 5-8), according to on-premise data firm BeerBoard.
At-the-brewery pint prices have not kept pace with inflation, according to a recent report from Brewers Association staff economist Matt Gacioch.
A bipartisan bill is reigniting the fight to give a tax dedication to bars and restaurants with draft beer systems.