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The on-premise beer market remains challenged, but the latest numbers reveal meaningful pockets of growth beneath the topline declines. Imported and non-alcoholic beer are gaining momentum, while draft is strengthening its position relative to packaged beer.
The Q3 2026 Supply Chain Snapshot from Agrowgate finds beverage supply chains in a deceptively stable position. Markets have settled from some of the volatility seen earlier in the year, and overall supply remains functional. But that relative calm is masking persistent cost and availability pressures.
Many on- and off-premise retailers were caught off guard by the demand for bev-alc during the FIFA World Cup, according to survey results from bev-alc data and invoices platform Fintech.
On-premise retail sales will not rebound to pre-pandemic levels in 2021, Brewers Association (BA) chief economist Bart Watson shared yesterday in a webinar for members of the trade group. “The on-premise is not fully going to recover next year,” he said.
With two months left in 2020, beer category sales at off-premise retailers remain elevated, as on-premise establishments continue to grapple with capacity restrictions and, in some states and cities, on-site service shutdowns. Year-to-date through November 1, beer category dollar sales are up 15.5%, to $37.4 billion, at off-premise multi-outlet grocery stores, mass retailers and convenience stores, according to market research firm IRI.
An early morning fire Wednesday at San Diego-based South Park Brewing Company and Hamilton’s Tavern caused around $1 million in damage to the businesses; Tulsa-based Osage Casinos is cutting ties with Allen, Texas-based Nine Band Brewing Company after the brewery’s founder was arrested on homicide and federal fraud charges; and more news items.
On the debut edition of Brewbound’s Data Club series, Drizly head of consumer insights Liz Paquette examines e-commerce trends in 2020 and offers a view of the future.
Consumers are still buying alcohol to drink at home, and with impending on-premise shutdowns as the COVID-19 pandemic surges, they could be buying even more soon, according to market research firm Nielsen.
The National Beer Wholesalers Association’s (NBWA) Beer Purchasers’ Index — which tracks wholesalers’ monthly buying behaviors — expanded in October 2020 with an index of 76. Meanwhile, year-to-date through September, U.S. brewers have shipped more than 126.5 million barrels of beer, a decline of 0.9% (or more than 1.1 million barrels), according to domestic tax paid estimates from the Alcohol and Tobacco Tax and Trade Bureau (TTB) shared by the Beer Institute.
The leveling up of Millennials and Generation Z consumers is a bright spot on the horizon for craft beer, the beer industry’s leading economists said during last week’s Brewers Association Collab Hour webinar. “There’s really good tailwinds for craft,” Brewers Association (BA) chief economist Bart Watson said.
Through the first days of September, year-to-date off-premise beer category dollar sales are up 16.4%, according to market research firm IRI. Total beer sales have reached $30.1 billion in multi-outlet grocery, mass retail and convenience stores, the firm reported.
If Summer 2019 was the season hard seltzer found its footing, Summer 2020 was the year it blasted off. Off-premise dollar sales of hard seltzer between the Memorial Day and Labor Day weekends this year reached $1.75 billion — a full $1.1 billion more than the same period last year, according to market research firm Nielsen.
Despite out of stock issues from key suppliers, Labor Day weekend beer sales increased over the holiday weekend last year and indicate the beer category’s off-premise sales will finish the year strong, according to a report from Goldman Sachs Equity Research.
Well, that didn’t go as expected. Heading into the Labor Day holiday weekend, off-premise dollar sales of beer, cider and FMBs increased 12.2%, and once again topped $1 billion, for the one-week period ending September 5, according to market research firm Nielsen.
For the first time since April, off-premise beer category dollar sales dipped below $1 billion, to $987 million, for the one-week ending August 29, according to market research firm Nielsen.
If economic conditions in the United States worsen via recession or inflation, 39% of consumers said they wouldn’t cut back on purchases of beer or wine to save money, according to a survey conducted by Nielsen of 18,000 consumers from July 1-8.
New Belgium Brewing products account for one sixth of the top 30 craft beer brands, according to market research firm IRI.
