Dive into the latest beverage industry data including reporting from leading data providers. Explore market dynamics, consumer preferences, purchasing patterns, and regulatory developments to help you make data-driven decisions about your beverage business.
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The latest NIQ On Premise analysis reveals a beer category that continues to face volume pressure, but one where performance varies significantly by segment, format, and occasion. The findings also highlight meaningful shifts in on-premise consumption that extend beyond topline category performance.
This report examines the underlying trends shaping beverage performance through the first half of 2026, including category growth, market share shifts, channel performance, and product innovation.
More than half (55.45%) of Brewers Association (BA) defined regional craft breweries beyond the top 50 recorded production volume declines in 2025, but there are still signs of improvement compared to 2024, according to annual data shared last week by the trade group.
After consecutive weeks of consumers stocking up on alcoholic beverages at off-premise retailers in mid-March due to the COVID-19 outbreak, the first signs of a slowdown began to show during the week ending March 28, according to market research firm Nielsen.
Brewers Association-defined craft beer companies could lose nearly 18 million cases equivalents if the shutdown of nearly all U.S. on-premise outlets forced by COVID-19 lasts through April, Nielsen CGA client solutions director Matthew Crompton shared during Friday’s Brewers Association Power Hour webinar.
As the coronavirus shut down on-premise channels in the U.S. and consumers began stocking up amid stay-at-home orders, sales increased for every beer category segment — and many increased double digits — in off-premise retailers tracked by market research firm Nielsen during the week ending March 14.
Surprising to almost no one, beer dominated social media conversations about alcoholic beverages during Super Bowl LIV, according to consumer insights firm Social Standards.
Super Bowl draft beer consumption declined 1.3% in 2020 compared to last year’s game day, according to technology company BeerBoard, which tracks on-premise sales. At on-premise accounts Beer Board tracks, Michelob Ultra volume sales increased 28.7% over last year; total IPA volume was up 28%.
Cider category dollar share shrank in 2019, however, the growth of regional and local producers proved to be a bright spot, Danny Brager, senior VP of market research firm Nielsen’s beverage alcohol practice, shared Thursday during the American Cider Association’s (ACA) annual CiderCon conference in Oakland, California.
Sunday’s Super Bowl between the Kansas City Chiefs and San Francisco 49ers in Miami marks the first major beer-drinking occasion of 2020. In 2019, U.S. consumers spent $1.2 billion on beer at off-premise retailers in the two weeks leading up to the game between the Los Angeles Rams and New England Patriots, according to market research firm Nielsen. Those sales were roughly flat, though, down 0.5%, compared to 2018.
Beer depletions (sales from wholesalers to retailers) in 2019 were mostly flat compared to 2018, although there were a few spikes around summer holidays, National Beer Wholesalers Association chief economist Lester Jones shared during a webinar hosted by Fintech, a data, analytics and invoice processing platform for wholesalers.
Total beer dollar sales in 2019 increased to $37.2 billion in U.S. off-premise retailers, according to market research firm IRI. The Chicago-based market research firm, which tracks category-wide sales at major off-premise retailers, reported a 5.2% increase in beer dollar sales, and a 2.3% increase in volume sales at multi-outlet and convenience (MULC) stores (grocery, drug, club, dollar, mass-merchandiser and military) through December 29.
Hard seltzer is not a fad; it’s a category, Brandy Rand, the COO of market research firm IWSR, declared today during Beer Business Daily’s Beer Industry Summit in Palm Beach, Florida.
Off-premise dollar sales of hard seltzers are on pace to hit $1.5 billion by the end of 2019, Nielsen’s beverage alcohol practice team shared earlier this month during the Brewbound Live business conference in Santa Monica. Nielsen’s beverage alcohol practice team members Danelle Kosmal and Caitlyn Battaglia shared that hard seltzers now account for 5% of all beer category dollars.
With just one month left in 2019, off-premise beer dollar and volume sales appear poised to finish in the black. Through the first 11 months of 2019, off-premise beer category dollar sales in multi-outlet and convenience stores tracked by market research firm IRI are up 5.2%, to nearly $34.5 billion, while volume sales are up 2.3%. The largest dollar sales growth in 2019 thus far has come from flavored malt beverages, including hard seltzers.
Craft brewers are on pace for another year of low single-digit growth, the Brewers Association announced today in its annual “The Year in Beer” review. The not-for-profit trade organization representing small and independent U.S. craft breweries projects 2019 volume growth of 4%, down slightly from the 2018 number.
The tidal wave of hard seltzers shows no signs of slowing down, market research firm Nielsen’s beverage alcohol practice team shared Thursday during the Brewbound Live business conference in Santa Monica.
