Dive into the latest beverage industry data including reporting from leading data providers. Explore market dynamics, consumer preferences, purchasing patterns, and regulatory developments to help you make data-driven decisions about your beverage business.
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The latest NIQ on premise update highlights a beer category under pressure, with both value and volume declining over the past year. In contrast, spirits and RTDs continue to capture share, supported by price-led growth and shifting consumer preferences.
The YTD 2026 Beverage Performance report from 3 Tier Beverages highlights a market undergoing a meaningful recalibration, with modest top-line declines masking significant structural shifts.
The Q1 2026 Supply Chain Snapshot dives into the critical inputs shaping beverage production – grains, hops, glass, sweeteners, packaging, and freight – highlighting where supply is abundant, where pricing remains stubbornly high, and where policy or geopolitical shifts could quickly alter the equation.
Sales velocity at bars and restaurants across the U.S. has increased +20% compared to last year, according to CGA, the on-premise data arm of NielsenIQ.
Beer will be the alcoholic beverage of choice for consumers planning to imbibe while watching Super Bowl LVII, according to market research firm Numerator, which shared the results of a consumer survey conducted from January 25-31.
Flavor-driven brands dominated the top 25 new beer category products of 2022, according to Bump Williams Consulting’s (BWC) February report. Of the top 25 best-selling new products, 12 were flavored malt beverages (FMBs) and six were hard seltzers. Four imports made the list, as did two craft offerings and one domestic premium.
The National Beer Wholesalers Association’s (NBWA) Beer Purchasers’ Index improved slightly in January to 38, after the record low reading reported in December.
U.S. brewers shipped an estimated 159,865,930 barrels of beer in 2022, a -4.6% decline versus 2021, according to the Beer Institute (BI), citing domestic tax paid estimates from the Alcohol and Tobacco Tax and Trade Bureau (TTB).
Craft beer dollar sales at off-premise retailers reached more than $4.74 billion in 2022, a -4.7% decline year-over-year (YoY), according to the market research firm IRI.
Total beer category dollar sales at off-premise retailers reached more than $44.6 billion in 2022, according to the market research firm IRI.
Anheuser-Busch InBev (A-B) may have ceded advertising exclusivity rights to Super Bowl LVII, but the world’s largest beer manufacturer will continue to have an outsized presence during breaks in the game.
Off-premise beverage alcohol dollar sales spiked during Christmas week, when they reached a record-high $1.74 billion, but deflated during the last week of the year, market research firm IRI reported. On-premise establishments across the U.S. posted double-digit increases during the Christmas and New Year holidays, according to CGA, NielsenIQ’s on-premise division.
The number of brewer’s notices issued by the U.S. Department of the Treasury Alcohol and Tobacco Tax and Trade Bureau (TTB) increased by 732 in 2022, the smallest increase since 2023, Brewers Association chief economist Bart Watson noted.
Seven beer category segments were represented among the top 25 new beer brands in 2022, creating a list of “innovation leaders [that] are much more diverse this year,” Bump Williams Consulting (BWC) noted in its January 2023 report.
The beer industry entered 2022 with concerns over aluminum can shortages and price increases, heightened by an increase in minimum order requirements by Ball Corporation, the world’s largest manufacturer of aluminum beverage cans.
Ready-to-drink cocktails (RTDs), non-alcoholic (NA) adult beverages and lager are expected to grow on Drizly in 2023, according to the alcohol e-commerce platform’s 2023 BevAlc Trend Report.
Danelle Kosmal, VP of research for the Beer Institute; Jon Berg, VP alcohol industry thought leadership at NielsenIQ; and Danny Brager from 3 Tier Beverages provided a reality check with context on the state of the beverage alcohol industry during the Brewbound Live business conference.
