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The on-premise beer market remains challenged, but the latest numbers reveal meaningful pockets of growth beneath the topline declines. Imported and non-alcoholic beer are gaining momentum, while draft is strengthening its position relative to packaged beer.
The Q3 2026 Supply Chain Snapshot from Agrowgate finds beverage supply chains in a deceptively stable position. Markets have settled from some of the volatility seen earlier in the year, and overall supply remains functional. But that relative calm is masking persistent cost and availability pressures.
Many on- and off-premise retailers were caught off guard by the demand for bev-alc during the FIFA World Cup, according to survey results from bev-alc data and invoices platform Fintech.
The beverage-alcohol industry is undergoing a transformative shift driven by the explosive growth of ready-to-drink (RTD) products.
Opportunities for craft beer lie in single-serve and non-alc offerings, according to Scott Scanlon, executive vice president of Beverage Alcohol at Circana.
On-premise chain accounts have bounced back from initial COVID-19 declines that shut down their businesses, but on-premise pains are far from over, according to CGA, the on-premise arm of market research firm NIQ.
The latest data set from NIQ shows total BevAlc sales accelerated their decline in the two-week period ending June 1, reflecting faster volume drops and slightly softer pricing growth, according to analysis from Goldman Sachs Equity Research.
Seasonal trends for onsite brewery sales have remained relatively consistent since January 2021, but “in real terms” – i.e. accounting for inflation – onsite sales continue to decline, according to Brewers Association (BA) staff economist Matt Gacioch, citing data from Arryved.
Anheuser-Busch InBev’s (A-B) trends continue to improve in the latest monthly off-premise scans report from market research firm Circana. Meanwhile, positive growth trends for Molson Coors and Constellation Brands – the two largest gainers from A-B’s declines – decelerated, according to data through May 19.
The Consumer Price Index (CPI) for beer at home increased +3.1% year-over-year (YoY) in May, increasing just enough to end six consecutive months of the category posting a CPI reading at or below +3%, before seasonal adjustment, according to the U.S. Bureau of Labor Statistics (BLS).
All three bev-alc categories recorded double-digit on-premise sales increases on Mother’s Day compared to the average Sunday in 2024, according to NIQ-owned on-premise data firm CGA.
Craft beer’s dollar sales declines continued to accelerate through late May, according to market research firm Circana. Craft dollar sales in Circana-tracked off-premise channels (multi-outlet plus convenience) declined -5.5% in the four-week period ending May 19, accelerating from -3% in the previous period (ending April 21).
April domestic tax paid shipments declined an estimated -4.3% year-over-year (YoY), to 12.3 million barrels, according to Beer Institute (BI) chief economist Andrew Heritage, citing estimates from the Alcohol and Tobacco Tax and Trade Bureau (TTB).
Draft beer recorded gains in both volume (+12%) and dollar sales (+32%) year-over-year (YoY) during Memorial Day weekend, on-premise data firm BeerBoard reported.
The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.
Memorial Day bev-alc shopping “broadly met or exceeded distributor expectations,” according to Goldman Sachs analyst Bonnie Herzog in the investment management firm’s latest Beverage Bytes survey of distributors and retailers.
The Brewers Association (BA) separated contract-brewed and alternating proprietorship (alt prop) small breweries for the first time in this year’s compilation of craft production in the May/June issue of New Brewer Magazine.
