Data

Dive into the latest beverage industry data including reporting from leading data providers. Explore market dynamics, consumer preferences, purchasing patterns, and regulatory developments to help you make data-driven decisions about your beverage business.


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Circana October Report: Craft’s Declines Worsened in Grocery, Nearly Flat in C-Stores

Circana October Report: Craft’s Declines Worsened in Grocery, Nearly Flat in C-Stores

Craft beer’s off-premise losses accelerated in October, according to the most recent monthly report from market research firm Circana. In multi-outlet grocery, mass retail and convenience stores (MULO+C), craft’s dollar sales have declined 4.5% and volume, measured in case sales, declined 6% year-to-date (YTD) through November 2, according to Circana.

The Lonely Generation: Gen Z is Craving Connection & Beer Can be the Conduit

The Lonely Generation: Gen Z is Craving Connection & Beer Can be the Conduit

The COVID-19 pandemic, increases in remote and hybrid work, inflation and economic uncertainty … all have contributed to many Gen Z consumers feeling lonely. In a recent survey, 15% of Gen Z said they “never” felt lonely in the past year, compared to 60% of baby boomers who said the same, David and Jonah Stillman, the co-founders and father-and-son duo behind consulting firm GenGuru.

Beer Institute Chief Economist: Industry Volume -5.4% YTD; Losses ‘Not a Beer-Only Story’

Beer Institute Chief Economist: Industry Volume -5.4% YTD; Losses ‘Not a Beer-Only Story’

Beer industry members’ shoulders are heavy these days, weighed down by continued declines, rising costs and piling-on headwinds. But when you zoom out to see greater consumer trends, you discover the battle isn’t unique to beer, and the category is poised to have some of the greatest opportunities for growth, Beer Institute (BI) chief economist Andrew Heritage shared last week during the trade group’s Annual Membership Meeting in Washington, D.C.

NIQ: 36% Consumers Won’t Buy Alcohol For Thanksgiving

NIQ: 36% Consumers Won’t Buy Alcohol For Thanksgiving

Beverage-alcohol “is on the chopping block” for consumers this Thanksgiving, with more than a third of consumers planning to not purchase alcoholic beverages at all, according to market research firm NIQ.

RTDs Keep Climbing, Led By Seasonal Swaps with Beer

RTDs Keep Climbing, Led By Seasonal Swaps with Beer

Ready-to-drink (RTD) cocktails are now a regular part of drinkers’ routines, with consumption frequency picking up and stealing the most share from beer, especially in the summer.

Beer Institute: September Shipments Improve vs. 2024; Best YoY Performance So Far

Beer Institute: September Shipments Improve vs. 2024; Best YoY Performance So Far

There may be signs of stabilization for the beer industry. September domestic tax paid shipments increased 1% year-over-year (YoY), to an estimated 12.2 million barrels, up from 12.08 million barrels in September 2024 (+116,375 barrels), the Beer Institute (BI) reported today, citing estimates from the Alcohol and Tobacco Tax and Trade Bureau (TTB).