Data

Beer category dollar sales were roughly flat (-0.3%) to start the year at off-premise retailers tracked by market research firm Circana. Sales reached $2.854 billion at multi-outlet grocery, mass retail and convenience stores (MULO+C) in the first four weeks of 2025, through January 26.

The beverage industry is facing new supply chain pressures in 2025, with tariffs, rising costs, and shifting trade policies affecting key ingredients and materials. Agrowgate’s latest report provides insights into these challenges and what they mean for brewers and beverage producers. Learn how to adapt and stay ahead in an evolving market.

Despite inflationary concerns, consumers continue to spend money in the on-premise, according to a recent report from the Bank of America Institute.

Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.

Beer continued to outpace other beverage-alcohol categories in Consumer Price Index (CPI) increases to start the year, according to the U.S. Bureau of Labor Statistics’ (BLS) January 2025 report.

Just like the Kansas City Chiefs, draft beer also took an L in Super Bowl LIX. Draft beer volume declined -4.6% nationwide on Super Bowl Sunday, according to on-premise insights firm BeerBoard.

Craft’s rolling four-week losses improved to start 2025, according to the most recent report from market research firm Circana. The segment’s off-premise dollar sales declined -3.1% and volume, measured in case sales, declined -4.6% in the four-week period ending January 26 (L4W) at multi-outlet grocery, mass retail and convenience stores (MULO+C). That marked an improvement over the prior four-week period (through December 29, 2024), when craft dollars declined -5.1% and volume declined -6.5%.

The beer industry has a data problem, and it’s not gloomy scans – it’s what data the industry is paying attention to (and not), and the assumptions being made, according to Lester Jones, chief economist and VP of analytics at the National Beer Wholesalers Association.

Total U.S. beer supply ended 2024 down -1.8%, the Beer Institute (BI) reported Wednesday in the trade group’s latest round of economic reports.

More Super Bowl LIX viewers plan to buy beer than other bev-alc options for their game-watch celebrations, according to consumer research firm Numerator.

Beer wholesalers remained neutral on beer to kick off 2025, according to the latest Beer Purchasers’ Index (BPI) from the National Beer Wholesalers Association (NBWA).

Regardless of whether the Philadelphia Eagles or the Kansas City Chiefs take home the Vince Lombardi Trophy this weekend, beer is poised to be the real winner of Super Bowl LIX, according to Bump Williams Consulting’s latest monthly report.

While consumers were optimistic about their Dry January plans in December, those plans quickly changed for some, according to the latest report from CGA, the on-premise arm of market research firm NIQ.

For the 2024 calendar year, dollar trends have stabilized somewhat for wine (-2.8%) and beer (-0.7%). Spirits experienced a significant slowing of growth in 2024 in off-premise channels, with essentially flat dollar growth (+0.2%). Read the full report.