Look, I know beer’s only getting more expensive this decade – but when folks start stealing GUINNESS, we have a problem. Yes, it seems the great U.S. PBR heist has been topped in the U.K., as thieves made off with 800 BBL of GUINNESS this month, worth about $155k.
Well, summer’s over this weekend … so it’s time to tell the kids to get their trampoline out of the yard so dad can put up his inflatable beer hall. Or, at least it’s that time for the handful of very lucky folks (and their very unlucky spouses) who were able to get their hands on one of these sweet new additions to their front lawn decor from the folks at SAM ADAMS for the low, low price of $199 before they sold out.
RBC industry analyst Nik Modi reiterated his enthusiasm for college graduate-age bev-alc consumption increasing starting about a year from now. No, he’s not throwing a series of awesome keggers (that I know of, but Irwin might be). Rather, he cites that folks turning 21 or 22 next year are the first generation to fully come of age socially without growing up in any of the COVID precaution-era social stunting scenarios.
has suddenly become a very hot topic across the pond in London, arguably the ground zero of said activity outdoors at the pubs. The Westminster City Council is looking to cut down on the vibrant outdoor drinking culture in London, particularly in Soho, which expands significantly when the sun is finally out in London for more than 6 hours a day in the summertime.
Believe it or not, we have not one, but two developments in old beer archeology that put the can of now a discontinued “below premium” lager brand from my college days that still resides in my fridge to shame. Yes, it seems the Indiana Joneses of the beer world are at it again!
If you had any remaining doubts about the heat around the RTD cocktail business, A-B would like you to hold its canned Moscow Mule. Yes, the world’s largest brewery is giving one of its coveted Super Bowl slots this year to CUTWATER! This is in addition to the brand’s partnerships with the MLB, NFL, NBA teams and PGA Tour, and a 40% bump in summer media spend.
Total U.S. beer industry supply declined 2.1% YoY in June, according to the latest volume report from the Beer Institute. The loss outperformed YTD volume (-3.9% thru June). Note: total industry supply includes domestic tax paid shipments, imports and state-level shipments.
How many jobs net you “2 cases of HIGH LIFE” as the salary? Plus, 2 T-shirts and 2 hats are part of the compensation that Miller High Life is offering to its Mayor of the “Champagne of Beers,” a position that is now open at the company.
As any bev-alc professional will tell you – nothing moves product like associating it with the end of a marriage. Or at least that’s my guess as to the pitch in the Twisted Tea marketing meeting for its end-of-summer sales push. The marketing group at Twisted Tea took the phenomenon of divorce filings increasing at the end of summer and thought “How has no one ever used this to sell FMBs?!”
Given that it’s the heart of summer movie season, it’s nice to see craft beer getting in on the action. The Tom Holland Bero collab with The Odyssey on special packaging is a no brainer. Naturally, Jason Kelce said hold my BERO, and showed everyone how it’s really done. Yes, he answered the burning question on the minds of most Americans, namely, “What would happen if the former Eagles center dressed up as Wolverine?”
While U.K. football fans may have been cheering loudly at the amazing Harry Kane 2-goal performance in the ENGLAND vs. DR CONGO match this week, chances are U.K. pub owners were cheering louder.
Well, it’s nice to see TILRAY totally learned from the spending warning lessons of the previous BREWDOG ownership era. It’s launching a promotion to give away up to about $1.3M of beer in the UK and Vegas at its branded locations if England, Scotland or U.S. teams make the World Cup Final (although with these remaining odds, don’t get your hopes up too high there, Tartan Army).
In a move perfect for an economy where gas is $4 a gallon (if you’re lucky), the folks at A-B are unleashing this totally economical 10-ton combine machine, fully stocked with uh, 4 beer taps – and 2 of them are BUD for some reason.
Here on a weekend of huge sports events – from World Cup opening weekend, potentially final games in the NBA and NHL seasons and 2 foreigners beating the crap out of each other on the White House lawn as our forefathers intended – there are sure to be some great parties happening to enjoy these events with friends. Thankfully, HEINEKEN is here to make sure you’re the star of any party as the, uh, I’m guessing only attendee that everyone refers to as, “That dude who brought … ketchup … with his beer.”
