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it seems that global warming is now unearthing kegs in the Italian Alps due to melting glaciers. Take that, Woolly Mammoths! Apparently, a keg of beer went missing in the late 1970s when it fell from a helicopter (ah, the ā70s, amirite?), and into a deep glacial crevasse ā¦ sadly, never to be heard from again. That is until 2026.
Well, beer biz, look at it this way: outside of the lonely whale bottles sitting in many a dark basement corner across this country ā at least the word āglutā is not being used with increasing frequency about the business! Unfortunately for the wine industry, however, āglutā is seemingly the hottest new varietal this year ā¦ as Spain is the next region to come out saying the 2026 vintage is a year youāll probably be seeing on shelves for quite some time.
This weekās beer goes out to bourbon-barrel-aged stout season (er, for you all ā Iāll just take a whiff off the bottle as you pass it around and enjoy memories of 2018, thanks). I was really glad to see Iām not the only one with way too many BBA bomber relics of 2010s craft beer yore still sitting somewhere in the back of a closet, garage or a basement corner.
This weekās beer goes out to the pro sports team single-handedly doing its best to help out the beer biz in 2026, the Milwaukee Brewers.
I gotta say, Iām not sure who had āprice fixingā as one of the top trends in beverage alcohol these days, but now the Japanese are apparently (allegedly) getting in on the action.
The sharp minds at the MARS INC. legal department seem to have caught on to potential issues raised by uh, everybody, around their POP-TARTS subsidiary doing an alcoholic beverage collab with Sazerac’s BuzzBallz.
It seems like the Brewers Association still has a little āflexible spendingā left in its budget, even with recent revenue declines. The trade organizationās GABF is offering to pay the $14,926 fine that the NFL levied against San Francisco 49er Kyle Juszczyk for pretending to chug a beer in the end zone after scoring a touchdown last weekend.
Look, I know beerās only getting more expensive this decade ā but when folks start stealing GUINNESS, we have a problem. Yes, it seems the great U.S. PBR heist has been topped in the U.K., as thieves made off with 800 BBL of GUINNESS this month, worth about $155k.
Well, summerās over this weekend ā¦ so itās time to tell the kids to get their trampoline out of the yard so dad can put up his inflatable beer hall. Or, at least it’s that time for the handful of very lucky folks (and their very unlucky spouses) who were able to get their hands on one of these sweet new additions to their front lawn decor from the folks at SAM ADAMS for the low, low price of $199 before they sold out.
RBC industry analyst Nik Modi reiterated his enthusiasm for college graduate-age bev-alc consumption increasing starting about a year from now. No, heās not throwing a series of awesome keggers (that I know of, but Irwin might be). Rather, he cites that folks turning 21 or 22 next year are the first generation to fully come of age socially without growing up in any of the COVID precaution-era social stunting scenarios.
has suddenly become a very hot topic across the pond in London, arguably the ground zero of said activity outdoors at the pubs. The Westminster City Council is looking to cut down on the vibrant outdoor drinking culture in London, particularly in Soho, which expands significantly when the sun is finally out in London for more than 6 hours a day in the summertime.
Believe it or not, we have not one, but two developments in old beer archeology that put the can of now a discontinued ābelow premiumā lager brand from my college days that still resides in my fridge to shame. Yes, it seems the Indiana Joneses of the beer world are at it again!
If you had any remaining doubts about the heat around the RTD cocktail business, A-B would like you to hold its canned Moscow Mule. Yes, the worldās largest brewery is giving one of its coveted Super Bowl slots this year to CUTWATER! This is in addition to the brandās partnerships with the MLB, NFL, NBA teams and PGA Tour, and a 40% bump in summer media spend.
Total U.S. beer industry supply declined 2.1% YoY in June, according to the latest volume report from the Beer Institute. The loss outperformed YTD volume (-3.9% thru June). Note: total industry supply includes domestic tax paid shipments, imports and state-level shipments.
