RTDs Market Overview OPUS Spring 2024 – Report by CGA
A similar proportion of consumers drink hard seltzers and RTDs, with 15% consuming hard seltzers and 17% ordering RTDs.
A similar proportion of consumers drink hard seltzers and RTDs, with 15% consuming hard seltzers and 17% ordering RTDs.
This report, which provides an on-premise beer & beyond beer update, features exclusive content created just for our Brewbound Insider audience!
On-premise chain accounts have bounced back from initial COVID-19 declines that shut down their businesses, but on-premise pains are far from over, according to CGA, the on-premise arm of market research firm NIQ.
The average price of 12 oz. equivalent (EQ) at U.S. bars and restaurants has increased +10.2% in the last 52 weeks (ending August 12) versus the previous 52-week period, according to CGA, an NIQ-powered on-premise market research firm.
We are now about three-quarters of the way through 2023 and on-premise trends have remained relatively similar to 2022, according to CGA, a NIQ-powered on-premise market research firm.
The July 4 holiday had an even stronger impact on on-premise sales this year, driving double-digit velocity growth throughout the week, according to CGA, a NIQ on-premise market research firm.
The on-premise channel is expected to see a welcome boost this coming week due to Independence Day, according to on-premise market research firm CGA, a NIQ company.
Data and economy experts from 3 Tier Beverages, NielsenIQ’s CGA and the National Beer Wholesalers Association (NBWA) gave attendees insights into the state of the bev-alc industry and cider’s potential growth opportunities during the 13th annual CiderCon, held last week in Chicago.
Two of the biggest names in beverage-alcohol data are joining forces. Global data giant NielsenIQ announced today it has acquired on-premise data firm CGA, in which it initially invested in 2009.
About 45% of consumers plan to visit on-premise establishments for Halloween, according to a survey conducted by on-premise marketing research firm CGA from October 22-25.
The rise in COVID-19 cases driven by the highly contagious Delta variant has only deterred 15% of consumers from visiting on-premise establishments less frequently, market research firm CGA found.
On-premise velocity continues to trade higher than 2020, up +60% year-over-year for the week ending August 7, 2020, according to market research firm CGA.
Consumers are visiting on-premise establishments more often, with three-quarters of respondents visiting three or more times over the past three months, according to a July 29-August 2 survey by the market research firm CGA.
On-premise sales velocity increased +78% in the week ending June 12 compared to the same time last year, according to the latest report from market research firm CGA.
Seventy-seven percent of consumers are spending the same or more than they did pre-COVID-19, according to the latest CGA on-premise report spanning June 4-7.