RTDs Market Overview OPUS Spring 2024 – Report by CGA
A similar proportion of consumers drink hard seltzers and RTDs, with 15% consuming hard seltzers and 17% ordering RTDs.
A similar proportion of consumers drink hard seltzers and RTDs, with 15% consuming hard seltzers and 17% ordering RTDs.
This report, which provides an on-premise beer & beyond beer update, features exclusive content created just for our Brewbound Insider audience!
On-premise chain accounts have bounced back from initial COVID-19 declines that shut down their businesses, but on-premise pains are far from over, according to CGA, the on-premise arm of market research firm NIQ.
On-premise velocity continues to trade higher than 2020, up +60% year-over-year for the week ending August 7, 2020, according to market research firm CGA.
Consumers are visiting on-premise establishments more often, with three-quarters of respondents visiting three or more times over the past three months, according to a July 29-August 2 survey by the market research firm CGA.
On-premise sales velocity increased +78% in the week ending June 12 compared to the same time last year, according to the latest report from market research firm CGA.
Seventy-seven percent of consumers are spending the same or more than they did pre-COVID-19, according to the latest CGA on-premise report spanning June 4-7.