RTDs Market Overview OPUS Spring 2024 – Report by CGA
A similar proportion of consumers drink hard seltzers and RTDs, with 15% consuming hard seltzers and 17% ordering RTDs.
A similar proportion of consumers drink hard seltzers and RTDs, with 15% consuming hard seltzers and 17% ordering RTDs.
This report, which provides an on-premise beer & beyond beer update, features exclusive content created just for our Brewbound Insider audience!
On-premise chain accounts have bounced back from initial COVID-19 declines that shut down their businesses, but on-premise pains are far from over, according to CGA, the on-premise arm of market research firm NIQ.
Similar to the off-premise, the non-alcoholic (NA) beer segment is outperforming the broader beer category in bars, restaurants and other venues, according to CGA, an NIQ-owned on-premise market research firm.
One-in-three consumers plan to celebrate Fourth of July weekend at bars, restaurants, and other on-premise venues, according to NIQ-owned on-premise data firm CGA.
All three bev-alc categories recorded double-digit on-premise sales increases on Mother’s Day compared to the average Sunday in 2024, according to NIQ-owned on-premise data firm CGA.
A majority of consumers plan to celebrate Mother’s Day outside of bars and restaurants, according to the latest impact report from CGA, a NIQ-powered on-premise market research firm.
Beer sales at bars and restaurants have declined in both dollar sales (-0.7%) and volume (-5.7%) in the 12-month period through the end of January, according to NIQ’s on-premise data firm CGA.
Could the luck of the Irish be with bev-alc producers this month? Nearly one-third (32%) of consumers plan to celebrate St. Patrick’s Day, according to consumer research firm Numerator.
On-premise sales velocity on Super Bowl Sunday (February 11) was down -19% versus an average Sunday this year, and -4% versus 2023, according to CGA, NIQ’s on-premise market research arm.
Three-quarters of consumers who said they would abstain from alcohol this month have stayed committed to Dry January, according to a survey by CGA, NIQ’s on-premise market research firm.
As 2023 comes to a close, the teams at market research firms NIQ and CGA hosted a webinar Tuesday to give predictions for 2024 bev-alc trends, including shifting consumer behavior, changing demographics, and continued premiumization and flavor-forward trends.
On-premise sales velocity has been inconsistent of late, with week-over-week (WoW) growth of +8% in the week ending November 11, followed by a -4% decline in the latest week (ending November 18), according to CGA, a NIQ-powered on-premise market research firm.
Nearly half of consumers (47%) plan to visit the on-premise to celebrate Thanksgiving this year, according to CGA, an NIQ-powered on-premise market research firm, in its latest On-Premise Impact Report.
On-premise sales velocity slowed slightly in recent weeks, down -2% week-over-week (WoW) in the latest week (ending November 5) and -3% in the previous week, according to CGA, a NIQ-powered on-premise market research firm, in the latest On-Premise Impact Report.
Rising prices and a slight dip in guest traffic have contributed to falling spirits sales in the on-premise channel over the last year, according to a new report from market research firm NIQ’s on-premise data arm CGA.
Nationwide on-premise sales have flattened after a slight downward tick, market research firm NIQ’s on-premise data arm CGA reported. Sales velocity declined -1% in the week ending September 30 and remained flat in the week ending October 7, CGA reported.