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Bart Watson: If You’re Trying to Ride Out This Wave, ‘You Should Probably Reconsider’

Bart Watson: If You’re Trying to Ride Out This Wave, ‘You Should Probably Reconsider’

Anyone looking for an answer to when craft’s current era of compounding hurdles and declines will come to an end received a reality check Wednesday during Brewers Association (BA) president and CEO Bart Watson’s state of the industry address, held at the start of Day 2 of the Craft Brewers Conference (CBC) in Indianapolis.

Additional Content

‘Craft Beer Isn’t Dead,’ But it Has a ‘Customer Problem’

‘Craft Beer Isn’t Dead,’ But it Has a ‘Customer Problem’

Despite recent headwinds, craft beer continues to have the largest share of beer sales at Total Wine & More stores. But “it won’t stay that way” if industry trends continue, according to the chain retailer’s senior director, merchandising, Andrea Starr.

CBC Keynote: Trillium Founders Detail Ups and Downs of 12-Year Journey

CBC Keynote: Trillium Founders Detail Ups and Downs of 12-Year Journey

When her husband told her he wanted to start a brewery, Trillium co-founder Esther Tetreault had a pair of questions for him. “Do you want to be a brewer, which is cool, or do you want to start a business in craft beer?” she asked JC Tetreault.

Brewbound Podcast: CBC Week is Here; Plus, Drawdown Founder Liz Nicol

Brewbound Podcast: CBC Week is Here; Plus, Drawdown Founder Liz Nicol

The Brewers Association’s Craft Brewers Conference has taken over Indianapolis, and the Brewbound team gives a vibe check on the first day of the largest meeting of craft brewers in the U.S. Justin, Jess and Zoe recap early presentations from BA board chair Leah Cheston, president and CEO Bart Watson and Trillium founders JC and Esther Tetreault and the overarching theme of resilience in the face of adversity.

Brewbound’s Guide to CBC: Exploring Indianapolis

Brewbound’s Guide to CBC: Exploring Indianapolis

First time visiting Indianapolis? Same here. To craft my Craft Brewers Conference (CBC) extracurricular gameplan, I consulted some beer-loving locals and ex-pats for their favorite spots both beer-related and not in Indy/Circle City/Naptown (OK, I also consulted Wikipedia for the city’s nicknames).

A Round With … BA Board Treasurer Audra Gaiziunas, Part 2

A Round With … BA Board Treasurer Audra Gaiziunas, Part 2

Audra Gaiziunas is the CFO and co-owner of Asheville’s DSSOLVR, the treasurer of the Brewers Association’s (BA) board of directors and the founder of Brewed for Her Ledger management consulting firm. Since opening the firm, Audra has worked with more than 300 brewery partners to organize and optimize their finances.

Justin’s CBC Picks 2025: Case Studies in Success, Staying Relevant and State and Federal Affairs

Justin’s CBC Picks 2025: Case Studies in Success, Staying Relevant and State and Federal Affairs

With craft brewers facing an overwhelming amount of uncertainty, the 2025 Craft Brewers Conference comes at a good time for those interested in tapping into winning strategies. While I encourage you to be in the room for Brewers Association (BA) CEO Bart Watson’s state of the industry speech at 9 a.m. ET on Wednesday, April 30, there are several other seminars (and parties) worth your time.

Jess’s CBC Picks: Adopting a Consumer-First Mindset and Telling Your Story Authentically

Jess’s CBC Picks: Adopting a Consumer-First Mindset and Telling Your Story Authentically

Something that’s stuck with me from classes taken en route to a master’s degree in integrated marketing communication is that your brand isn’t what you say it is – it’s what your consumers say it is. I’ve identified a few seminars that will help you differentiate yourself in a crowded market by becoming consumer-centric in your portfolio strategy and finding ways to tell your story in your own authentic voice.

A Round With … BA Board Treasurer Audra Gaiziunas, Part 1

A Round With … BA Board Treasurer Audra Gaiziunas, Part 1

Audra Gaiziunas wears so many hats she could open a Lids. She is the CFO and co-owner of Asheville’s DSSOLVR, founder of Brewed for Her Ledger management consulting firm and treasurer of the Brewers Association’s (BA) board of directors. There is almost no one better to feature in our pre-Craft Brewers Conference edition of A Round With …, the Brewbound Insider-exclusive Q&A with industry leaders.

Brewbound Podcast: Brewers Association Staff Economist Matt Gacioch on Craft Brewers’ ‘Realistic’ Mindsets, Industry Trends, Headwinds & CBC

Brewbound Podcast: Brewers Association Staff Economist Matt Gacioch on Craft Brewers’ ‘Realistic’ Mindsets, Industry Trends, Headwinds & CBC

When Brewers Association (BA) staff economist Matt Gacioch is asked whether craft brewers are optimistic or pessimistic, his response is “brewers are realistic.” “They are understanding that this is a new environment that they are operating in,” Gacioch said during the latest edition of the Brewbound Podcast.

CBC 2025 Pre-Conference Reading List

CBC 2025 Pre-Conference Reading List

Headed to Indianapolis for the 2025 Craft Brewers Conference (CBC) and looking for some light reading? We got you. Ahead of the Brewers Association’s (BA) big event, we’ve put together a list of some of the trade group’s biggest stories from the past few months that will help you prepare for the week.