The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.
Convenience stores were a bright spot for the beer category in 2023, with dollar sales in the channel up +5.2% for the first 11 months of the year, according to market research firm Circana. To share insights on how suppliers can make inroads in the channel, Extra Mile Convenience Stores category manager for alcoholic beverages Michelle Abdollah and Bump Williams Consulting VP of analytics and insights Dave Williams shared the stage at Brewbound Live.
Beer continues to record declines in the off-premise, and “we have a long way to go before we see a ‘return to normalcy,’” according to Bump Williams in his monthly report for his data consulting firm, Bump Williams Consulting (BWC).
Craft trends in off-premise channels “remain underwhelming,” but there are “signs of improvement” in Q2, according to Bump Williams Consulting’s (BWC) quarterly craft report.
