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Boston Beer’s Bevy Long Drink Ends its Short Run

Boston Beer’s Bevy Long Drink Ends its Short Run

The life of Bevy Long Drink, Boston Beer’s malt-based foray into the Finnish long drink segment, won’t be very long after all. The company has discontinued the brand, which it launched in 20 test markets late last year and expanded nationwide earlier this year.

Boston Beer Execs Anticipate Hard Seltzer Growth on Lower Side of Guidance; Company Expected to Grow Behind Twisted Tea

Boston Beer Execs Anticipate Hard Seltzer Growth on Lower Side of Guidance; Company Expected to Grow Behind Twisted Tea

Boston Beer Company executives are now expecting hard seltzer growth for 2022 to be near the lower end of its previously communicated projections of flat to +10%, but they reaffirmed confidence in the long-term staying power of the segment, founder Jim Koch shared this week during the Global Staples Forum, according to a recap compiled by Goldman Sachs managing director Bonnie Herzog.

Boston Beer Depletions -7%, Shipments -25.1% in Q1 2022

Boston Beer Depletions -7%, Shipments -25.1% in Q1 2022

Boston Beer Company’s big first quarter in 2021 as it built hard seltzer inventories is coming to roost a year later. The company reported declines in depletions and shipments of -7% and -25.1%, respectively in the first quarter of 2022.

People Moves: Boston Beer Supply Chain Leader Quincy Troupe to Depart April 1; Chris Hudson Joins North Coast; Atwater Appoints New President

People Moves: Boston Beer Supply Chain Leader Quincy Troupe to Depart April 1; Chris Hudson Joins North Coast; Atwater Appoints New President

Boston Beer Company senior VP of supply chain Quincy B. Troupe will exit the company on April 1, according to a separation agreement filed with the U.S. Securities and Exchange Commission. Fort Bragg, California-headquartered North Coast Brewing Co. has named Chris Hudson its national key accounts director. Detroit, Michigan-based, Molson Coors-owned Atwater Brewery has appointed Katy McBrady as its president, effective April 4, following the departure of former president and owner Mark Rieth in December.