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Boston Beer CFO to Depart Company in April

Boston Beer CFO to Depart Company in April

After seven years at Boston Beer Company, CFO Frank Smalla will exit in mid-April, the company announced in an 8-K filing with the Securities and Exchange Commission.

Boston Beer’s 2023 Strategy: Maintain Twisted Tea Growth, Stem Truly Hard Seltzer Losses; Execs Project Seltzer Segment to Decline -10% to -15%

Boston Beer’s 2023 Strategy: Maintain Twisted Tea Growth, Stem Truly Hard Seltzer Losses; Execs Project Seltzer Segment to Decline -10% to -15%

Boston Beer Company’s top priorities in 2023 are sustaining double-digit growth for Twisted Tea and stemming the losses for Truly Hard Seltzer, executives shared during the company’s Q4 and full-year earnings report. Leadership laid out their 2023 plans to investors. Here are some of the highlights of Thursday’s call with investors and analysts.

Boston Beer to Refresh Truly Hard Seltzer Strategy with New Packaging, Ad Campaign

Boston Beer to Refresh Truly Hard Seltzer Strategy with New Packaging, Ad Campaign

Boston Beer is hitting the reset button with Truly Hard Seltzer in an effort to reverse the brand’s negative trends. Ahead of today’s Q4 and full-year earnings report, Boston Beer announced it would release new packaging, a new advertising campaign and communicate “clearer messaging” for Truly this spring as the company looks to grow Truly’s share and hold the No. 2 position in the segment behind White Claw.

Boston Beer Increases Executive Pay +2-3% for 2023

Boston Beer Increases Executive Pay +2-3% for 2023

Boston Beer Company’s named executive officers (NEO) will all receive raises in 2023 and most will receive a portion of their 2022 bonuses, according to a U.S. Securities and Exchange Commission (SEC) Form 8-K filed last week.

Court Rejects Boston Beer Investor’s Hard Seltzer Lawsuit

Court Rejects Boston Beer Investor’s Hard Seltzer Lawsuit

A U.S. District Court Judge has tossed out a proposed class-action lawsuit filed by an investor against the Boston Beer Company alleging the maker of Truly Hard Seltzer and its top executives failed to disclose decelerating sales of the hard seltzer brand to investors, Law360 reported.