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Molson Coors Beverage Company’s overall business remained in the red as the company closed its 2024 fiscal year. However, the fourth quarter showed improvement over the double-digit declines reported in Q3, and leadership is confident the company can return to growth in 2025, according to Molson Coors’ earnings call today with investors and analysts.
Just like the Kansas City Chiefs, draft beer also took an L in Super Bowl LIX. Draft beer volume declined -4.6% nationwide on Super Bowl Sunday, according to on-premise insights firm BeerBoard.
Tilray Brands is moving large-scale production from Revolver Brewing’s facility in Granbury, Texas, to other facilities, the company confirmed in a statement to Brewbound. Revolver’s Texas location “will continue to operate, focusing on unique and innovative brews, and the taproom will remain open.”
For the full fiscal year, Boston Beer shipped 8.2 million barrels to wholesalers, marking a -3.8% decline compared to 2021. Depletions (shipments to retailers) also declined by -5%.
Boston Beer is hitting the reset button with Truly Hard Seltzer in an effort to reverse the brand’s negative trends. Ahead of today’s Q4 and full-year earnings report, Boston Beer announced it would release new packaging, a new advertising campaign and communicate “clearer messaging” for Truly this spring as the company looks to grow Truly’s share and hold the No. 2 position in the segment behind White Claw.
Coors Light and Miller Lite battled it out (literally) in Molson Coors’ Super Bowl ad spot Sunday, but in a surprise twist, the 30-second spot ended up being an ad for Molson Coors’ craft beer brand Blue Moon Belgian White.
Boston Beer Company’s named executive officers (NEO) will all receive raises in 2023 and most will receive a portion of their 2022 bonuses, according to a U.S. Securities and Exchange Commission (SEC) Form 8-K filed last week.
Employees at Anheuser-Busch (A-B) InBev-owned Widmer Brothers Brewing have voted to join Teamsters Local 162, the union announced. Stony Creek Brewery has been approved by its hometown of Branford, Connecticut to construct a new tank farm, which would expand the company’s brewing capacity from 48,000 barrels, to 100,000 barrels.
Anheuser-Busch InBev (A-B) will still be promoting its big beer brands during Super Bowl LVII, despite foregoing its exclusivity rights for the Big Game this year.
Ball Corp., the largest manufacturer of aluminum cans in the world, reported full-year and fourth quarter global shipments up +0.8% and down -6.1%, respectively, including the company’s now-divested Russia business.
Boston Beer Company’s 2023 Samuel Adams Super Bowl ad will imagine a kinder and “brighter” Boston, starring “Your Cousin From Boston,” Boston Celtics legend Kevin Garnett and comedian Lenny Clarke.
Last Call: Self-Distribution Inches Closer in Virginia; NA Beer +26% During Dry January on Drizly; Beast Unleashed Distribution Contract Critiqued
Things just got a little easier for New Jersey craft breweries planning to play the remaining games of the NFL season in their taprooms.
Roughly one year after tweaking its formulation and packaging format, energy drink ZOA is revamping its product lineup once again with new flavors, a refreshed can design and a marketing campaign built around the tagline “Fuel Something Bigger.”
Diageo is deepening its roster of top-tier brands in reaching an agreement to acquire super-premium dark rum label Don Papa Rum for an initial fee of $281.5 million, the company announced today.
Super Bowl LVII is about a month away, and Molson Coors is in the competitive spirit. Molson Coors CMO Michelle St. Jacques and U.S. sales and distributor operations president Brian Feiro sent a memo to distributors early this morning, announcing its Big Game play.
Molson Coors continues to grow its non-alcoholic portfolio with its latest release Roxie, a zero-proof canned cocktail launching today exclusively online.
