Tilray Brands is moving large-scale production from Revolver Brewing’s facility in Granbury, Texas, to other facilities, the company confirmed in a statement to Brewbound.
“As the Tilray Beverages business continues to evolve and transform, we have undertaken a reallocation of resources to enhance efficiency and leverage synergies,” the company stated.
Revolver’s Texas location “will continue to operate, focusing on unique and innovative brews, and the taproom will remain open,” the company added.
Tilray did not answer a specific question about layoffs at the facility.
“We are grateful for our employees’ commitment and are confident these adjustments will enhance customer experience and ensure our long-term success,” the company stated.
Tilray acquired Revolver along with Terrapin Beer Co. (Athens, Georgia), Hop Valley Brewing (Eugene, Oregon) and Atwater Brewery (Detroit, Michigan) in a $23 million deal from Molson Coors last summer. The brand joined the portfolio a year after Tilray’s $85 million acquisition of eight craft brands from Anheuser-Busch InBev in 2023 and previous deals for SweetWater Brewing (2020); Green Flash and Alpine Beer Co. (2021); and Montauk Brewing (2022).
The transactions gave Tilray nine manufacturing facilities and 20 brewhouses across the U.S., with production capacity in excess of 1 million barrels annually.
Revolver was founded in 2012 by Grant Wood, who currently serves as non-alcoholic brand Bero’s brewmaster, Rhett Keisler and Keisler’s father, Ron Keisler. Four years later, they sold the brewery to Molson Coors.
The brewery’s production peaked at 41,455 barrels in 2018, according to data from the Brewers Association (BA).
In 2020, Wood, who served as master brewer, retired, while Rhett Keisler, who served as president, stepped back into a special appearance role, no longer helming the daily operations, while James Gleaves took over as president. Last September, Gleaves moved into the role of GM of Tilray’s central and north division.
“It’s a huge loss for Granbury,” Wood told the Dallas Observer following the latest news. “As one of the founders, I’m proud of the beers and the brands we created. I’m also proud of the local team that took over from us. They did the best they could in a very difficult period for craft beer post-COVID.”
In 2023, Revolver produced 28,500 barrels of beer, a -5% year-over-year decline, according to the BA.
Tilray is the latest brewery conglomerate to shutter its large-scale manufacturing operations in Texas. Last May, Monster Brewing moved production of Deep Ellum beers in Dallas to its other facilities. In November 2023, the company closed the 50,000 sq. ft. Oskar Blues brewery and taproom in Austin, Texas.
Monster also transitioned its Cigar City brewery in Tampa to a R&D facility in March 2024.