America Cider Association Elects 2 New Members to Board of Directors
Two new members have been elected to the American Cider Associations (ACA) board of directors, the hard cider industry trade group announced last week.
Beyond Beer
Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.
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Hard Cider in a Chapter Primed for Growth, But Needs to ‘Claim the Throne’
The 15th annual CiderCon took place in Chicago earlier this month, drawing about 850 attendees and cider industry members to the Windy City for the American Cider Association’s (ACA) annual industry conference and trade show.
Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%
Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.
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Press Clips: Heineken to Launch Hard Seltzer; Canadian Aluminum Tariff Exemption Reinstated
Heineken has entered the increasingly crowded hard seltzer segment with two different brands in different parts of the world. And After announcing the end of a tariff exemption for Canadian aluminum last month, President Donald Trump has changed his mind, according to a statement last week from the office of the U.S. Trade Representative.
Goldman Sachs: Labor Day Weekend Total Beer Sales +7%; Hard Seltzer Sales +137%
Despite out of stock issues from key suppliers, Labor Day weekend beer sales increased over the holiday weekend last year and indicate the beer category’s off-premise sales will finish the year strong, according to a report from Goldman Sachs Equity Research.
Stowe Cider Releases Vermont Grown Black Currant & Damson Plum
Stowe Cider is excited to welcome back their Vermont Grown series, this time as a rosé style cider made with Black Currants & Damson Plums!
Boston Beer to Launch Truly Iced Tea Hard Seltzer in January 2021
After successfully extending the Truly Hard Seltzer brand with Truly Lemonade Seltzer — which has quickly become Truly’s second-best selling SKU — Boston Beer will debut Truly Iced Tea Hard Seltzer nationwide early next year.
Canadian Non-Alcoholic Beer Maker Partake Raises $4 Million
Canadian non-alcoholic beer maker Partake Brewing has raised $4 million in the company’s first institutional funding round, which was led by San Francisco-based CircleUp Growth Partners.
Boston Beer to Launch Samuel Adams Branded, Non-Alcoholic IPA Just the Haze in 2021
Another craft brewery is entering the growing craft non-alcoholic beer market. Boston Beer Company will launch a Samuel Adams branded non-alcoholic hazy IPA, Just the Haze, nationally in early 2021.
Anheuser-Busch Launches Higher ABV Hard Seltzer Under Bud Light Platinum Brand
Just ahead of the Labor Day holiday weekend, Anheuser-Busch today launched its next hard seltzer, Bud Light Platinum Seltzer, nationwide.
Harpoon and Polar Rebrand Hard Seltzer as Arctic Chill, Cut Calories and Sugar Content
Summer is coming to a close for Harpoon Brewery and Polar Beverages’ hard seltzer brand. Initially dubbed Arctic Summer when the brand launched in April 2019, the two Massachusetts-headquartered companies are rechristening the hard seltzer line as Arctic Chill in order “to reinforce year-round enjoyment.”
JuneShine Collaborates with Stone Brewing on Hard Kombucha, Fills out National Accounts Team
Stone Brewing and San Diego hard kombucha maker JuneShine are teaming up for the release of StoneShine, a 6% ABV hard kombucha that will be distributed in 25 states.
A-B Adds Second Bud Light Seltzer Variety Pack; Shotgun Seltzer Names GM; Nude Launches in US
Anheuser-Busch InBev is “remixing” its Bud Light Seltzer variety pack, adding three new flavors — Cranberry, Grapefruit and Pineapple — that will be featured in a second variety 12-pack with its Strawberry flavor. The new mixed packs are expected to be on store shelves nationwide by Monday, August 31.
IRI: 8 Beer Brand Families Surpass $1 Billion Mark in Off-Premise Sales
The top selling eight beer brand families have all surpassed $1 billion in sales at multi-outlet chain and convenience stores year-to-date, according to data shared by market research firm IRI, which includes sales data through August 9.
People Moves: White Claw Maker Mark Anthony Brands Hires New CMO; Anchor Picks New Brewmaster
Mark Anthony Brands has named former Jimmy John’s CMO John Shea to lead the marketing efforts for the White Claw hard seltzer brand. Shea will assume the role this month, a spokesperson confirmed to Brewbound.
Last Call: License Suspended for NY’s Oldest Beer Garden; Hard Seltzer Off-Premise Sales Expected to Pass Craft
The liquor license of New York City’s oldest beer garden — The Beer Garden at Bohemian Hall in Astoria — has been suspended for violating the state’s COVID-19 guidelines. Meanwhile, Dollar sales of hard seltzers in off-premise retailers will soon surpass craft beer sales, Brewers Association chief economist Bart Watson reported recently, citing data from market research firm IRI.
Survey: Beer Wholesalers Expect Monster Hard Seltzer Launch in 2021; 48% Believe A-B Houses Will Distribute Offering
Beer distributors widely anticipate Monster Energy to enter the hard seltzer segment as early as next year, according to a survey conducted by Goldman Sachs Equity Research. Nearly 85% of wholesalers in the “Beverage Bytes” survey, representing feedback from more than 80 distributors and approximately 180,000 retail outlets that sell alcohol, believe that Monster will or potentially could launch a hard seltzer product.