Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

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Featured Beyond Beer Content

Molson Coors to Acquire Monaco Maker Atomic Brands

Molson Coors to Acquire Monaco Maker Atomic Brands

Molson Coors has struck a deal to acquire spirits-based, ready-to-drink (RTD) cocktail pioneer Atomic Brands, whose Monaco Cocktails entered the then-nascent space in 2012. The deal should come as no surprise, as it aligns with Molson Coors’ goals to expand its beyond beer portfolio, part of the Horizon 2030 plan CEO Rahul Goyal outlined earlier this year.

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Tilray Takes on HEXO Debt, Opens Path For Equity Ownership

Tilray Takes on HEXO Debt, Opens Path For Equity Ownership

Two of Canada’s major cannabis producers are coming together after Tilray Brands agreed to take on $211 million of debt from HEXO, a resolution that will allow the latter brand to shake off its “crippling overhang” by providing Tilray with “significant equity ownership position,” according to a press release.

BDSA: Global Cannabis Sales Expected to Grow 22% in 2022

BDSA: Global Cannabis Sales Expected to Grow 22% in 2022

Legal cannabis sales worldwide are projected to rise 22% this year to over $35 billion, up from $29 billion in 2021, according to a report by Colorado-based cannabis market data supplier BDSA.

Cann Goes to Canada, Closes $27M Series A Round

Cann Goes to Canada, Closes $27M Series A Round

Cannabis-infused social tonic brand Cann has closed a $27 million Series A funding round, the company announced today, setting the stage for expansion into Canada and bringing a crew of new celebrity investors into the fold.

Mass. Bay Brewing CMO: Arctic Chill to ‘Refocus’ After Shipments Decline 50%

Mass. Bay Brewing CMO: Arctic Chill to ‘Refocus’ After Shipments Decline 50%

Shipments from Mass. Bay Brewing Company – whose portfolio includes Harpoon Brewery, UFO Beer Co., Clown Shoes Beer, City Roots Cider and Arctic Chill Hard Seltzer – declined -10% in 2021, marking a second consecutive year of double-digit production declines, according to estimates from the Brewers Association (BA).

Legalization, ‘Share of Buzz’ Top Challenges Facing Cannabis Beverages

Legalization, ‘Share of Buzz’ Top Challenges Facing Cannabis Beverages

“Share of Buzz” may be one of the biggest challenges facing brands looking to enter the cannabis beverage space, according to a panel discussion hosted by Duane Morris LLP and the American Trade Association for Cannabis and Hemp’s (ATACH) Cannabis Beverage Council on Wednesday. The webinar, titled The Cannabis Beverage Revolution: Is Beverage Cannabis’ Next… Read more »

Beer Summit Takeaways: A-B CEO Previews Bud Light Next; Digital Marketing Opportunities on Facebook, Instagram; Lots of Seltzer Talk

Beer Summit Takeaways: A-B CEO Previews Bud Light Next; Digital Marketing Opportunities on Facebook, Instagram; Lots of Seltzer Talk

Anheuser-Busch InBev North American zone CEO Brendan Whitworth shared updates from across the company’s portfolio, distribution network and e-commerce platforms. Nearly a year after Diageo’s acquisition of Far West Spirits LLC, the maker of Lone River Ranch Water, Diageo Beer Company president Nuno Teles and Lone River founder and CEO Katie Beal Brown discussed the brand’s growth under the spirits giant’s guidance.