Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

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JetBlue to Serve Athletic’s Non-Alcoholic Beer on Flights

JetBlue to Serve Athletic’s Non-Alcoholic Beer on Flights

Athletic Brewing Company’s Upside Dawn Golden will be served on all domestic JetBlue flights starting in May, the company shared today. The partnership marks the first time that a major U.S. airline has served non-alcoholic craft beer at 35,000 feet.

Diageo Refreshes Smirnoff Ice: ‘Same Swig, Different Swag’

Diageo Refreshes Smirnoff Ice: ‘Same Swig, Different Swag’

While 23-year-old Smirnoff Ice is around the same age as Gen. Z, the Diageo-owned flavored malt beverage (FMB) brand has been out of the spotlight in the past few years, as younger legal-drinking-age (LDA) consumers have gravitated toward new flashier beyond beer entrants such as Mark Anthony Brands’ White Claw Hard Seltzer and E. & J. Gallo’s High Noon Sun Sips.

Press Clips: CPI for Beer Outpaces Inflation Again; Constellation Records $66.5M Impairment Charge for Craft Business; Lazy Magnolia Gets New Owners

Press Clips: CPI for Beer Outpaces Inflation Again; Constellation Records $66.5M Impairment Charge for Craft Business; Lazy Magnolia Gets New Owners

The Consumer Price Index (CPI) for beer both at home (+6.1%) and away from home (+5.5%) outpaced overall inflation (+5%) in March 2023 compared to March 2022, according to the U.S. Bureau of Labor Statistics (BLS). Constellation Brands recorded an impairment charge of $66.5 million pertaining to what’s left of its craft beer division in its fiscal year 2023 fourth quarter, according to its most recent 8-K form filed with the U.S. Securities and Exchange Commission (SEC).

Heineken USA Launches Red Stripe Canned Rum Cocktail

Heineken USA Launches Red Stripe Canned Rum Cocktail

Heineken USA has released its first spirit-based portfolio extension of Jamaican beer brand Red Stripe with Red Stripe Rum Drinks. The canned cocktail will roll out in Florida starting today, and is set to hit select markets in the Northeast throughout the spring.

Jennifer Lopez Launches RTD Cocktail Delola

Jennifer Lopez Launches RTD Cocktail Delola

Jennifer Lopez is the latest high-profile name to jump into the rising ready-to-drink cocktail category with the launch of The House of Delola, a new Beam Suntory-backed brand of spirit-based, pre-mixed drinks which is set to debut this spring with its first product, Delola Spritz.

How Heritage Distilling is Building a Network of Tribal-Owned Distilleries

How Heritage Distilling is Building a Network of Tribal-Owned Distilleries

In 2017, the Chehalis Tribe, comprised of around 900 members living on just over 11 square miles of reservation in southwest Washington, decided to construct a community-owned restaurant, brewery and distillery. There was just one problem: distilling on tribal lands was illegal.