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Beyond Beer
Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.
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Tilray Brands chairman and CEO Irwin Simon had a message for Wall Street during the company’s full-year fiscal year 2026 earnings call: “We are no longer defined by one category, one market or one regulatory outcome.”
Boston Beer Company has found another growth driver with its spirits-based hard tea brand Sun Cruiser, which continues to deepen its distribution footprint. But the hot ticket item continues to be unable to stop flooding volume from its sibling brands, as the company recorded yet another quarter of shipments and depletions losses.
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, and despite a looming ban, there’s thirst for more.
Athletic Brewing Company’s Upside Dawn Golden will be served on all domestic JetBlue flights starting in May, the company shared today. The partnership marks the first time that a major U.S. airline has served non-alcoholic craft beer at 35,000 feet.
A federal judge has dismissed a proposed class action lawsuit alleging that Topo Chico Margarita Hard Seltzer is deceptively labeled because it is fermented and lacks tequila.
San Juan Seltzer is betting on a new line of imperial hard seltzers called Doubles being “a game changer” for the nearly 5-year-old company, CEO and president Ron Lloyd told Brewbound.
While 23-year-old Smirnoff Ice is around the same age as Gen. Z, the Diageo-owned flavored malt beverage (FMB) brand has been out of the spotlight in the past few years, as younger legal-drinking-age (LDA) consumers have gravitated toward new flashier beyond beer entrants such as Mark Anthony Brands’ White Claw Hard Seltzer and E. & J. Gallo’s High Noon Sun Sips.
When non-alcoholic spirit Drink Monday launched in 2019, it was an exclusively digital brand. But as the company continued to grow, CEO Ken Young began pondering the path forward.
The Consumer Price Index (CPI) for beer both at home (+6.1%) and away from home (+5.5%) outpaced overall inflation (+5%) in March 2023 compared to March 2022, according to the U.S. Bureau of Labor Statistics (BLS). Constellation Brands recorded an impairment charge of $66.5 million pertaining to what’s left of its craft beer division in its fiscal year 2023 fourth quarter, according to its most recent 8-K form filed with the U.S. Securities and Exchange Commission (SEC).
Heineken USA has released its first spirit-based portfolio extension of Jamaican beer brand Red Stripe with Red Stripe Rum Drinks. The canned cocktail will roll out in Florida starting today, and is set to hit select markets in the Northeast throughout the spring.
Deschutes Brewery is moving production of its non-alcoholic beer in-house with an investment in Sustainable Beverage Technologies’ BrewVo equipment at its production facility in Bend, Oregon.
Canadian cannabis company Hexo Corp, a former partner of Molson Coors, has been acquired by Tilray Brands, in a deal valued at around $250 million, the company announced yesterday in its Q3 earnings report.
Jennifer Lopez is the latest high-profile name to jump into the rising ready-to-drink cocktail category with the launch of The House of Delola, a new Beam Suntory-backed brand of spirit-based, pre-mixed drinks which is set to debut this spring with its first product, Delola Spritz.
In 2017, the Chehalis Tribe, comprised of around 900 members living on just over 11 square miles of reservation in southwest Washington, decided to construct a community-owned restaurant, brewery and distillery. There was just one problem: distilling on tribal lands was illegal.