America Cider Association Elects 2 New Members to Board of Directors
Two new members have been elected to the American Cider Associations (ACA) board of directors, the hard cider industry trade group announced last week.
Beyond Beer
Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.
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Hard Cider in a Chapter Primed for Growth, But Needs to ‘Claim the Throne’
The 15th annual CiderCon took place in Chicago earlier this month, drawing about 850 attendees and cider industry members to the Windy City for the American Cider Association’s (ACA) annual industry conference and trade show.
Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%
Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.
Additional Content
Press Clips: New Belgium Invests $20M in Bell’s Facility, Taproom; Reyes and Infinium Spirits Partner in Florida
New Belgium Brewing is investing $20 million in Bell’s Brewery’s Kalamazoo production facility and Eccentric Cafe taproom, Crain’s Grand Rapids Business reported.
Former White Claw Exec Launches ‘Grown-Up’ Energy Drink
Call it a late career shift or just a beverage-alcohol professional trying something new, but the former brewmaster for White Claw is launching an energy drink.
Charlie Sheen’s Wild AF Non-Alc Beer Coming Soon with Co-Stars Harpoon and The Silent Group
Charlie Sheen is the latest celebrity wading into the non-alcoholic beer business. The Hollywood star has teamed up with Barrel One Collective’s Harpoon Brewery and “innovation brand shop” The Silent Group to create Wild AF Brewing.
Bev-Alc Sales Dip As Spirits and Wine RTDs Offer Bright Spots
Bev-alc sales declined in the two-week period (L2W) ending September 6, although cider, as well as wine and spirits-based ready-to-drink (RTD) continue to buck the trends, according to analysis of NIQ data from Goldman Sachs Equity Research.
Hard Italian Soda Bravazzi Chases 100k Cases in 2025
Hard Italian soda Bravazzi is bucking flavored malt beverages’ fizzling trends.
Kin Euphorics Embarks On Its Next Chapter with Southern Glazer’s
When Kin Euphorics debuted in 2018, the nootropic-infused non-alcoholic alternative was just ahead of its time. Now, the largest U.S. spirits and wine distributor has caught up.
Fever-Tree: U.S. Sales Rise in H1 2025 as Molson Coors Onboards Mixer Brand
British mixer brand Fever-Tree is feeling good about its collaboration with Molson Coors as it posted 4% revenue growth in the U.S. in its first half 2025 earnings results last week.
Dogfish Head Rides Canned Cocktail, Juicy Pale Ale Momentum; Extends Grateful Dead Partnership
Summer ended with Dogfish Head riding momentum in both canned cocktails and its beer portfolio.
How Adult Non-Alc Brand Stursi Built Buzz Before Its First Can
The entrepreneur’s journey is often messy, but in the case of Stursi, publicly sharing the highs and lows may have given its founders an initial sales boost.
Levia THC Seltzer Returns to Original Founders
Three years after the Massachusetts-based THC seltzer brand was acquired by multi-state operator Ayr Wellness in a $20 million deal, Levia is back in the hands of two of its original cofounders, Kristin Rogers and her husband Eric Rogers.
Non-Alc Experience Bar Nuda Is Pivoting from Pop-Up to Product
Selling “more moderation” is as tricky as it sounds according to the founders of Bar Nuda, a Mexican-inspired drinks pop-up and Los Angeles’s first completely adult non-alc (ANA) experience.
Texas Gov. Signs Executive Order to Create Legal Hemp Framework
Texas governor Greg Abbott has signed an executive order mandating age restrictions on the sale of hemp-derived THC products, roughly three months after he vetoed a bill that would have outlawed the intoxicant entirely in the Lone Star State.
Coca-Cola’s Red Tree Moves Fresca Mixed From Constellation Brands to Sazerac
Sazerac and Coca Cola’s bev-alc subsidiary are embarking on a new partnership.
Former Mark Anthony Exec to Lead Celsius Marketing
Celsius Holdings, which was tapped by PepsiCo last week to be the company’s “strategic energy lead,” has appointed seasoned marketing executive Rishi Daing as CMO, effective today.