America Cider Association Elects 2 New Members to Board of Directors
Two new members have been elected to the American Cider Associations (ACA) board of directors, the hard cider industry trade group announced last week.
Beyond Beer
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Hard Cider in a Chapter Primed for Growth, But Needs to ‘Claim the Throne’
The 15th annual CiderCon took place in Chicago earlier this month, drawing about 850 attendees and cider industry members to the Windy City for the American Cider Association’s (ACA) annual industry conference and trade show.
Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%
Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.
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Jefferies: Distributors Predict Flat Volumes Through 2026; Only 20% Are Confident in Hard Seltzer’s Growth Outlook
Beer volumes will be flat in 2022 and for the next several years, due to a drastic slowdown in the previously meteoric growth of hard seltzer, distributors told financial services firm Jefferies in a recent survey.
Press Clips: A-B Considers $1.2 Billion Sale of German Brands; Molson Coors Rolls Out Topo Chico Margarita Hard Seltzer Variety Pack
Anheuser-Busch InBev (A-B) is exploring selling some of its German beer brands, valued at $1.2 billion, Bloomberg reported Monday, citing “people familiar with the matter.”
Karma Water Partners with Canopy Growth for CBD Line
Karma Water is the latest established beverage brand to enter the CBD space, announcing today the launch of Karma CBD Water, a new line developed in collaboration with Canopy Growth scheduled to roll out next year.
BDSA: U.S. Cannabis Sales to Surpass $24 Billion This Year
Cannabis sales in the U.S. are predicted to surpass $24 billion this year, a growth of 38% compared to 2020, according to BDS Analytics (BDSA), a Colorado-based global cannabis market research firm.
Boston Beer to Open Truly Hard Seltzer Taproom in Downtown LA
Boston Beer Company is opening a Truly Hard Seltzer taproom in Downtown Los Angeles early next year.
Press Clips: A-B Accused of Misleading Marketing for Cacti Seltzer; California Creates RTD Merchandising Parity
Anheuser-Busch InBev’s (A-B) Cacti Agave Spiked Seltzer is facing a proposed class action complaint that claims the brand misled consumers to believe Cacti contained agave spirits, rather than agave sweetener.
NielsenIQ: Summer Off-Premise Beer Sales -7.6% vs. 2020, +9.3% vs. 2019; Hard Seltzer Hit 11.3% Dollar Share
With the summer selling season officially in the rearview mirror, beer category off-premise dollar sales ended with a -7.6% decline compared to the same period in 2020, but increased +9.3% compared to summer 2019, according to market research firm NielsenIQ.
Regulatory Roundup: Beverage Alcohol Trade Groups Ask Senate Appropriations Committee to Increase TTB Funding; FDA and CDC Warn Consumers of Delta-8 THC Risks
Beer industry trade groups are calling on the leaders of the U.S. Senate appropriations committee to allocate additional funds to the Department of the Treasury’s Alcohol and Tobacco Tax and Trade Bureau’s (TTB) 2022 fiscal year budget. The Food and Drug Administration (FDA) and Centers for Disease Control and Prevention (CDC) issued warnings this week about the potential risks of Delta-8 — a form of the psychoactive cannabinoid tetrahydrocannabinol (THC).
Anheuser-Busch Launches Non-Alcoholic Stella Artois Liberté
Anheuser-Busch InBev is launching Stella Artois Liberté, a non-alcoholic (NA) offering for “beer lovers who want to enjoy a beer, but who want the option to reduce their alcohol consumption.”
Omission Overhauls Portfolio, Introduces New Non-Alcoholic, Gluten-Reduced Offerings
Omission, the gluten-reduced craft beer brand Anheuser-Busch InBev acquired in its 2020 merger with Craft Brew Alliance, is wiping the slate clean next year.
Drizly: RTDs Continued to Gain Share Over Labor Day Weekend
The ready-to-drink canned cocktail segment continued to grow over the Labor Day holiday weekend increasing its share of the liquor category from 4% to 7% year-over-year (YOY) on the e-commerce alcohol delivery platform Drizly.
Last Call: Boston Beer Partners with Peak Processing on Cannabis-Infused Beverages in Canada; Hurricane Ida Fallout
Boston Beer Company (BBC) has agreed to a five-year, $3.42 million deal with Peak Processing Solutions, a licensed developer, manufacturer, and distributor of recreational and medical cannabis products in Canada.
Brewbound Podcast: Hard Seltzer Tries to Beat the Off-Season Blues
Can the hard seltzer segment outsmart the seasonal slump it typically goes through every fall? Two-thirds of the Brewbound team discuss in the newest episode of the Brewbound Podcast.
New Truly SKUs Increase Dollar Sales Amid Hard Seltzer Slowdown; Fall and Winter Packs to Launch
Despite recent slowdowns in hard seltzer sales trends, Boston Beer chief marketing officer Lesya Lysyj remains confident that the bubbly beverage and Truly Hard Seltzer are not going anywhere. “The category has become a mega category, and the growth is not done yet,” she told Brewbound.