America Cider Association Elects 2 New Members to Board of Directors
Two new members have been elected to the American Cider Associations (ACA) board of directors, the hard cider industry trade group announced last week.
Beyond Beer
Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.
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Hard Cider in a Chapter Primed for Growth, But Needs to ‘Claim the Throne’
The 15th annual CiderCon took place in Chicago earlier this month, drawing about 850 attendees and cider industry members to the Windy City for the American Cider Association’s (ACA) annual industry conference and trade show.
Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%
Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.
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Last Call: Tilray’s SweetWater and RIFF Cannabis Partner on Vodka-Based RTD Line; Border X Launches Equity Crowdfunding Campaign
Tilray-owned SweetWater Brewing Company and Ontario, Canada-based RIFF Cannabis have collaborated to launch SweetWater RIFF, a vodka-based ready-to-drink (RTD) canned cocktail.
Sonic Hard Seltzer Launches in Six New Markets
Sonic Hard Seltzer has rolled out of its home state of Oklahoma into six new markets and is sporting a new package format. The bubbly beverage, made through a partnership between fast food giant Sonic Drive-In and Oklahoma City-headquartered COOP Ale Works, is now available in Texas, Arkansas, Kansas, Missouri, Nebraska and Arizona in two variety 12-packs of slim/sleek cans — a departure from the traditional 12 oz. cans the product debuted in.
Brewbound Podcast: A Discussion with DISCUS
On the heels of the Distilled Spirits Council of the United States’ annual convention in Austin, Chris Swonger, the trade group’s president and CEO, joins the Brewbound Podcast to discuss the growth of ready-to-drink spirits-based canned cocktails, and the organization’s efforts to even the tax rates for RTD products with beer, as well as efforts to add direct-to-consumer sales privileges and much more.
Athletic Brewing Hires Andrew Katz as CMO
Fast-growing non-alcoholic craft beer maker Athletic Brewing Company has hired Andrew Katz to serve as the company’s first chief marketing officer.
Boston Beer Predicts Hard Seltzer Sales Flat to +10% in 2022; Nationwide +3-6% Price Increases Coming
As headwinds hit the hard seltzer segment, Boston Beer Company executives reiterated their confidence in Truly Hard Seltzer’s ability to perform during a conference call to discuss the company’s third quarter earnings with investors and analysts on Thursday evening.
Boston Beer to Partner with Campari to Bring Truly to Australia
Truly Hard Seltzer will say g’day to a new market in February 2022. Boston Beer Company will partner with the Campari Group to bring Truly to Australia next year, the company announced today.
Canopy Growth Enters Agreement to Buy Wana Wellness for $297.5M
Canadian cannabis operator Canopy Growth Corporation has entered a definitive agreement to acquire cannabis edibles maker Wana Wellness for $297.5 million, which will go into effect upon federal legalization of THC in the U.S.
Firestone Walker Lays Out 2022 Plans for Core Portfolio, 805, Mind Haze and Cali Squeeze
All of Firestone Walker’s brand platforms have new news in 2022, including new IPAs, more cans, fruited beers and even a hard seltzer.
Athletic Brewing to Transition to Sheehan in Massachusetts
As craft-focused wholesaler Night Shift Distributing (NSD) winds down operations in Massachusetts, non-alcoholic brewer Athletic Brewing will transition to the Sheehan Family Companies in the Bay State, effective October 18.
Tilray CEO: Growth Not Reliant on US Federal Cannabis Legalization; ‘Big Opportunity’ for SweetWater with THC
Executives of the global cannabis firm Tilray were optimistic about the company’s growth regardless of federal legalization in the U.S., during Tilray’s first quarter 2022 earnings call Thursday.
Constellation Brands CEO: Growth Not Reliant on Hard Seltzer, Growth Driven by Beer Brands; Corona Hard Seltzer to be Reformulated
Constellation Brands executives addressed hard seltzer’s slowing sales during the company’s second quarter 2022 earnings call today, and assured investors and analysts that the success of its core beer brands would still drive growth. Here are some of the highlights of the discussion: Company Not Reliant on Hard Seltzer Constellation president and CEO Bill Newlands… Read more »
Constellation Brands Raises Financial Guidance; Shipments +11.7%, Depletions +7.3% in Q2; Takes $66M Obsolescence Expense for Seltzer
Constellation Brands’ beer business increased both shipments (+11.7%) and depletions (+7.3%) during the second quarter of its 2022 fiscal year, the company reported Wednesday.
Willie’s Superbrew Hires New Chief Brand Officer Greg Owsley to Lead Rebrand
Massachusetts-based Willie’s Superbrew has hired former-New Belgium CMO Greg Owsley as its first chief brand officer (CBO).
Jefferies: Distributors Predict Flat Volumes Through 2026; Only 20% Are Confident in Hard Seltzer’s Growth Outlook
Beer volumes will be flat in 2022 and for the next several years, due to a drastic slowdown in the previously meteoric growth of hard seltzer, distributors told financial services firm Jefferies in a recent survey.