Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

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Featured Beyond Beer Content

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.

Additional Content

2 Towns Ciderhouse to Acquire Seattle Cider

2 Towns Ciderhouse to Acquire Seattle Cider

2 Towns Ciderhouse is preparing to add one more town to its name. The Corvallis, Oregon-based hard cider maker will acquire Seattle Cider’s brand, joining two of the most prominent cider names in the Pacific Northwest.

Brewbound Live: Connection-First Marketing with Willie’s Remedy+, Garage Beer and Rupee Beer

Brewbound Live: Connection-First Marketing with Willie’s Remedy+, Garage Beer and Rupee Beer

Thanks to significant social media investments, the name of Willie’s Remedy+ often precedes it in new markets. “You can literally walk into a market with no POS, no nothing – we haven’t launched at all – and because of the investment that we made on social, people know about us before we even get there,” said Whitney Stevenson, president and CCO of Willie’s parent company JuneShine Brands.

BevNET Live: Adult Non-Alc Brands’ Growth Strategies

BevNET Live: Adult Non-Alc Brands’ Growth Strategies

The adult non-alcoholic (ANA) beverage category is undergoing a significant shift, as brands navigate evolving investment climates, retail skepticism and rising consumer demand in pursuit of sustainable growth.

The Top Legal Sagas in Bev-Alc of 2025

The Top Legal Sagas in Bev-Alc of 2025

From class-action suits over Fireball to disputes over jalapeño-flavored Tequila, this year’s bev-alc legal drama was, in a word, spicy.

The Top 10 Most Read Spirits Stories of 2025

The Top 10 Most Read Spirits Stories of 2025

This year’s top spirits headlines capture an industry in transition: major distribution shifts, sudden closures, shocking lawsuits, the race to win an emerging category, and of course, at least one celebrity closing a deal. Here are the top 10 BevNET spirits stories, as ranked by popularity.

BevNET Live: Hemp Brand Leaders Talk Battle Plans for 2026

BevNET Live: Hemp Brand Leaders Talk Battle Plans for 2026

Amidst all the fast-growing beverage categories and trends, there’s only one that’s facing a ticking clock towards extinction. The future of the thriving cannabis beverage industry, specifically hemp-derived THC drinks that can be sold outside of adult-use regulated channels, is under intense pressure following November’s decision by Congress to effectively ban all hemp-derived products even… Read more »

Press Clips: CGA’s Dry January Preview; Jim Beam to Hit 1 Year Production Pause

Press Clips: CGA’s Dry January Preview; Jim Beam to Hit 1 Year Production Pause

Editor’s Note: The below news items were initially reported in the Brewbound Insider Newsletter December 22-26. Not an Insider? Become one today to get earlier access to what’s going on in the industry. CGA: 40% Consumers Plan to Take Part in Dry January; Half of Gen Z to Participate Two-in-five consumers plan to take part… Read more »