Beyond Beer

Amid murky times for THC beverages in its home state of Ohio, the state’s largest craft brewery, Rhinegeist, is wading into the intoxicating hemp beverage category with Fuzzy Bones.

Global rap star Future and Ohza founder Ryan Ayotte want consumers to drink in style with Roué, a new brand of fine wines and RTD cocktails launching this month.

At its simplest translation, the Hawaiian word aloha means both hello and goodbye – opposites in English.

In a similar vein, the idea of market retrenchment in craft beer can sometimes indicate a brewery in decline. But for Kihei, Hawaii-based Maui Brewing, it’s the opposite. The brewery is preparing to slice its mainland footprint in half because the growth in western states far outweighs any possible upside in other markets.

Of all the hurdles (self-inflicted and otherwise) facing beleaguered hydration drink brand Prime, sugar may not appear to be the most obvious. Nevertheless, the influencer-led, Congo Brands-owned company is seeking to spark a sales and popularity rebound with Prime Zero. Meanwhile, soccer superstar Leo Messi’s Más+ by Messi will shift to slim cans next year.

Ben Branson is widely credited with pioneering the non-alcoholic spirits industry when in 2015 he launched Seedlip – the world’s first distilled NA spirit.

Garage Beer’s Jason Kelce on beer’s social connection; Hemp Beverage Alliance leaders on bans, tax revenue; Boston Beer’s Social Pop debut.

The ever-expanding and evolving THC-infused beverage space is getting an injection of star power from current and former NBA players.

With nearly three million bottles sold in the past 12 months, the makers of the negroni alternative have made a name for themselves as a gold standard in non-alc alternatives, all while avoiding outside investment.

Vodka soda RTD Sprinter Spirits reported it had secured over $4 million in new investment as part of a $12 million round it is currently raising, per a Securities and Exchange (SEC) Form D filed on Friday.

THC seltzers, local sports partnerships and growing Boulevard’s new No. 1 brand are among the highlights of Duvel USA’s 2026 distribution convention, featuring skits mimicking popular movies and TV shows. The big news coming out of the meeting is Boulevard’s addition of THC-infused seltzers under its Quirk line.

The Brewers Association (BA) awarded 347 medals to 273 breweries and cideries Saturday during the trade group’s Great American Beer Festival (GABF) in Denver.

As one joint is lit, another one is extinguished. I think that’s how the saying goes.

Tilray Brands’ 2026 first quarter – covering the all-important summer selling season – was “flat” due to the cannabis and craft beer platform’s Project 420 cost-savings initiative, Tilray chairman and CEO Irwin Simon shared Thursday during a call with investors and analysts.

Ohio Governor Mike DeWine has announced an executive order to ban all intoxicating hemp products in the state, effective Tuesday October 14.