Beyond Beer

Heineken is building on its non-alcoholic (NA) 0.0 franchise in 2026. The company will add two fruit-forward Heineken 0.0 line extensions, as well as Heineken 0.0 Ultimate in more than a dozen markets.

The founders of BeatBox are hoping 2026 will bring them their second hit brand aimed at a new generation of consumers. BeatBox parent company Future Proof will launch Chillitas in February, a new-to-world, flavored malt beverage outside of the company’s flagship party punch brand.

Boston Beer’s transformation from a craft brewer to an adult beverage company, which began in earnest about a decade ago, is looking like an even better bet as traditional beer’s declines outpace those of the beyond beer segment.

Japan’s Kirin Holdings is looking to unload bourbon brand Four Roses for $1 billion, as part of a shift toward healthcare.

Boston Beer Company’s third-quarter shipments (sales to wholesalers) and depletions (sales to retailers) declined 13.7% and 3%, respectively, the company shared today.

If you thought Skimmers, Anheuser-Busch InBev’s (A-B) entrant into the vodka-based tea segment, looked a bit too similar to the space’s lead brand Surfside, you’re not alone. Philadelphia-based Stateside Brands LLC, the parent company of Surfside hard tea and lemonade, filed a complaint against A-B in the U.S. District Court for the Eastern District of Pennsylvania on Tuesday.

Amid murky times for THC beverages in its home state of Ohio, the state’s largest craft brewery, Rhinegeist, is wading into the intoxicating hemp beverage category with Fuzzy Bones.

Global rap star Future and Ohza founder Ryan Ayotte want consumers to drink in style with Roué, a new brand of fine wines and RTD cocktails launching this month.

At its simplest translation, the Hawaiian word aloha means both hello and goodbye – opposites in English.

In a similar vein, the idea of market retrenchment in craft beer can sometimes indicate a brewery in decline. But for Kihei, Hawaii-based Maui Brewing, it’s the opposite. The brewery is preparing to slice its mainland footprint in half because the growth in western states far outweighs any possible upside in other markets.

Of all the hurdles (self-inflicted and otherwise) facing beleaguered hydration drink brand Prime, sugar may not appear to be the most obvious. Nevertheless, the influencer-led, Congo Brands-owned company is seeking to spark a sales and popularity rebound with Prime Zero. Meanwhile, soccer superstar Leo Messi’s Más+ by Messi will shift to slim cans next year.

Ben Branson is widely credited with pioneering the non-alcoholic spirits industry when in 2015 he launched Seedlip – the world’s first distilled NA spirit.

Garage Beer’s Jason Kelce on beer’s social connection; Hemp Beverage Alliance leaders on bans, tax revenue; Boston Beer’s Social Pop debut.

The ever-expanding and evolving THC-infused beverage space is getting an injection of star power from current and former NBA players.

With nearly three million bottles sold in the past 12 months, the makers of the negroni alternative have made a name for themselves as a gold standard in non-alc alternatives, all while avoiding outside investment.