Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

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Featured Beyond Beer Content

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.

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Athletic Brewing Expected to be Top 15 Craft Brewery by 2024

Athletic Brewing Expected to be Top 15 Craft Brewery by 2024

Non-alcoholic (NA) beer maker Athletic Brewing Company produced 170,000 barrels of beer in 2022, which would place it just within the Brewers Association’s (BA) top 20 craft breweries by volume. By the end of 2023, the Stratford, Connecticut-based brewery is expected to be in the top 15.

Pernod Ricard Acquires Stake in Skrewball Whiskey

Pernod Ricard Acquires Stake in Skrewball Whiskey

Pernod Ricard has made a play for flavored whiskey by acquiring a majority stake in peanut butter flavored Skrewball whiskey, the company announced today.

Philly-Based Two Robbers Aims for a Knock-Out with Double Punch Hard Juice

Philly-Based Two Robbers Aims for a Knock-Out with Double Punch Hard Juice

Double Punch Hard Juice, a new hard juice contender from Philadelphia-based Two Robbers Hard Seltzer, will enter the ring next month. “We’ve been developing this idea for over a year, as a way to bridge the highly sessionable and low-calorie, zero-sugar nature of hard seltzers with the full-flavor full-texture aspects of FMBs [flavored malt beverages] and craft beer,” co-founder and CEO Vikram Nayar said.

Constellation Brands’ 2023 Plans: Big Bet on Modelo Oro; Non-Alc Corona on the Way

Constellation Brands’ 2023 Plans: Big Bet on Modelo Oro; Non-Alc Corona on the Way

Not content to rest on Modelo’s laurels as the country’s No. 2 beer brand, Constellation aims to continue to raise consumer awareness, which increased +43% in 2022, VP of brand marketing Greg Gallagher said. “We have a ton of room to grow and we’ll have to continue to find new ways to attract more drinkers,” he said.

6 Questions with Deborah Brenner, Founder and CEO of Women of the Vine & Spirits

6 Questions with Deborah Brenner, Founder and CEO of Women of the Vine & Spirits

On International Women’s Day, we caught up with Women of the Vine & Spirits founder and CEO Deborah Brenner to talk about the challenges women still face in the industry, how companies can make their work environments more inclusive, and why a diverse workplace strengthens the bottom line.

How the Finnish Long Drink Made a Cultural Legend a Top RTD in the US

How the Finnish Long Drink Made a Cultural Legend a Top RTD in the US

When the Finnish Long Drink entered the U.S. market in 2018, it’s likely few Americans had heard of Finland’s national drink, a grapefruit and gin highball. But in not too long of a time, the company has made its version of the Finnish staple the eighth highest-selling ready-to-drink in the U.S., according to 3 Tier Beverages and NielsenIQ.