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Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.
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Tilray Brands chairman and CEO Irwin Simon had a message for Wall Street during the company’s full-year fiscal year 2026 earnings call: “We are no longer defined by one category, one market or one regulatory outcome.”
Boston Beer Company has found another growth driver with its spirits-based hard tea brand Sun Cruiser, which continues to deepen its distribution footprint. But the hot ticket item continues to be unable to stop flooding volume from its sibling brands, as the company recorded yet another quarter of shipments and depletions losses.
THC beverages reached $239 million in the 52 weeks ending April 4 2026, up 135% versus the prior year, and despite a looming ban, there’s thirst for more.
Tip Top Proper Cocktails is shaking up its leadership. The canned cocktail company has named chief sales officer Nick Reely as its new CEO, effective July 1.
Jones Soda is offloading its Mary Jones marijuana beverage brand to privately held cannabis business MJ Reg Disrupters LLC as the drink maker “streamlines operations” and “focuses on core soda offerings.”
Pitching themselves as the “Latino High Noon” may have gotten Casalú, a rum-based ready-to-drink (RTD) cocktail, into retailers, but that doesn’t paint the whole picture.
Launched in 2021, Darnell Smith’s THC-infused non-alcoholic (NA) spirit brand MXXN (pronounced “moon”) has had the distinction — or disadvantage, depending on your perspective — of being ahead of the curve on not one but two beverage trends. Now that consumers have caught up, he’s ready.
Consumers’ embrace of moderation when it comes to beverage-alcohol is well documented, but their reasons for doing so are varied, according to research from insights firm NIQ.
New York City-based AL’s non-alcoholic (NA) lager plans to scale up via a new partnership with Beacon, New York-headquartered Industrial Arts Brewing, the companies announced Monday.
Refreshers are like opinions – no one’s the same, but everyone’s got one. Numerous fruity and colorful hard beverages have hit the shelves in the past two years, labeled as “refreshers,” but that is about where their similarities end.
Patco Brands, the manufacturer of one of the leading wine-based ready-to-drink (RTD) products and other private label brands, will move its California distribution to California Beverage Solution (CBS) August 1, the companies announced today.
Texas Gov. Greg Abbott has vetoed a bill that would have banned intoxicating hemp products in the state, sending the hotly debated issue back to the Legislature through a special session tasked with producing “strict, fair and legally sustainable” regulations.
In the latest edition of A Round With, a Brewbound Insider-exclusive Q&A series, we caught up with New York Cider Association executiveScott to discuss the New York cider industry’s recent milestones, and what he’s setting his sights on next.
As major spirits groups struggle with slow sales, Pernod Ricard is next to cut jobs.
WhistlePig Whiskey and Liquid Death, two beverage disruptors known for their viral marketing stunts and unusual collaborations, have teamed up to kill typical summer drinking trends.
Mark Anthony Brands is in the early stages of transitioning Mike’s Hard 6-pack bottles to cans.
Michigan-based beverage-alcohol platform Benchmark Beverages has taken a minority investment in Blake’s Beverage Co. and the two companies have launched a commercial partnership. Benchmark (Dark Horse, Roak, Brew Detroit, Great America) and Blake’s Beverage Co. (Blake’s Hard Cider, Austin Eastciders, Avid Cider) aim to “accelerate growth and shake up the beyond-beer category with fresh innovation and national scale,” according to a press release.
