Beyond Beer

In a new ad campaign, Workaholics actor Blake Anderson takes on a question likely popping up on college campuses around the county: why does ready-to-drink cocktail BuzzBallz come in a round, tennis ball-sized bottle?

Five years into business, JuneShine – a Southern California-based hard kombucha and canned cocktail maker – is eying its next chapter, focused on being not just a leader in the segments it participates in, but a competitor in the total bev-alc space.

Blake Lively is the newest celebrity to jump into the booze world, although she’s already had one foot in the door.

Sean “Diddy” Combs’ signature album may be “No Way Out,” but Diageo apparently didn’t get the message.

Tepache, a fermented beverage native to Mexico, has been enjoyed south of the border since pre-Columbian times, but to many Americans it’s still an unfamiliar drink, particularly as a commercial product.

Monster’s foray into beverage-alcohol is expanding, as the energy drink maker plans to leverage its early success in FMBs with the launch of Nasty Beast hard iced tea, company leaders shared during the company’s annual shareholder meeting. Monster joins another non-alcoholic beverage juggernaut, AriZona, in launching a hard tea

In 2017 Alix Peabody launched Bev, a Los Angeles-based canned wine and spritz brand, by cashing in her 401(k) to purchase 300 gallons of rosé.

Armed with combined experience at Diageo and JuneShine, the team behind Mate Maker— along with band Rüfüs Du Sol— has big plans for the hard kombucha category.

A crowd gathered in The Lot at Harpoon Brewery in Boston’s Seaport District Saturday, suited up in rain gear. Several attendees adorned pretzel necklaces or matching Hawaiian shirts, others carried custom mini koozies to cradle their aluminum sample cups.

Brown-Forman has announced an agreement to sell Finlandia vodka to Coca-Cola Hellenic Bottling Company (HBC) for $220 million.

After an explosive few years, the ready-to-drink rise is showing signs of moderating but larger formats of pre-mixed cocktails may be an emerging growth opportunity, according to NIQ during the company’s C360 conference yesterday.

“Flavor” is one of the trendiest words in beverage-alcohol right now, with producers across beer, wine and spirits boasting “flavor-forward” innovations.

8th Wonder Brewery, Distillery and Cannabis has been acquired by Bayou City Hemp Company, a Houston, Texas-headquartered cannabis company.

Music mogul and entrepreneur Sean “Diddy” Combs is suing business partner Diageo today alleging that the brands he co-owns with the spirits group, Cîroc Vodka and DeLeon Tequila, were given worse treatment because he’s Black.