Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

Submit News
Involved in the beyond beer space and have company or product news? Submit your news.

Featured Beyond Beer Content

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-Alcoholic Beer Grabs 4.2% Share of Beer Grocery Sales in January; Sales +23.5%, Volume +20%

Non-alcoholic (NA) beer claimed a record 4.2% share of beer category grocery sales during Dry January, according to an analysis by Bump Williams Consulting chief strategy officer Dan Wandel. NA beer recorded double-digit year-over-year (YoY) increases in dollar sales (+23.5%) and volume (+20.2%) in U.S. food stores tracked by market research firm NIQ for the four-week period ending February 1.

Additional Content

DISCUS: Spirit Sales Fall for Second Year as RTDs Hit $3.8B

DISCUS: Spirit Sales Fall for Second Year as RTDs Hit $3.8B

The U.S. spirits market continued to face headwinds in 2025, with revenues declining for a second consecutive year, the Distilled Spirits Council of the U.S. (DISCUS) reported Thursday in its annual economic briefing.

Uncle Nearest is ‘Insolvent,’ According to Receiver

Uncle Nearest is ‘Insolvent,’ According to Receiver

The court-appointed receiver for Uncle Nearest Premium Whiskey says the embattled whiskey company is insolvent – with a 60-day countdown on its survival if there’s no intervention.

Press Clips: Deep Ellum Equipment For Auction; Trillium’s $200k Outdoor Bathrooms Up For Bid

Press Clips: Deep Ellum Equipment For Auction; Trillium’s $200k Outdoor Bathrooms Up For Bid

Monster Brewing is selling off the equipment assets of Deep Ellum Brewing (Dallas, Texas) at auction, after shuttering the brewery’s taproom and shifting production of the brand’s beers to other facilities last year. In other auction news, Trillium Brewing’s outdoor bathrooms have got to go. The Boston brewery is auctioning off the bathrooms from its former beer garden.

BeatBox Parent Company to Lay Off 158 Employees

BeatBox Parent Company to Lay Off 158 Employees

Future Proof Brands, the Austin-based parent company of BeatBox Beverages, plans to lay off 158 employees following Anheuser-Busch InBev’s (A-B) majority share acquisition of the party punch maker.